Daily Active User (DAU)
Daily active user (DAU) measures the total number of users opening a mobile app at least once in a single day. It is about users, not the number of sessions of a single user. Even if one user has more than one session in a day, that user is counted as one in DAU metric.
It is an important mobile app metric to understand the quality of users coming from a single mobile advertising campaign. Comparing the number of installs from an ad campaign and DAU helps mobile advertisers to find the most effective user acquisition channels for their apps.
DAU also helps marketers to understand the loyalty and engagement of users. Analyzing DAU regularly can let mobile advertisers make data-driven decisions for retention and engagement rates.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Selfies that have entered our lives with social media have become an inseparable element of collecting memories. But having the best phone isn’t enough for the perfect selfie. You can make the final touches with the applications that will prepare the selfies you have taken for sharing. In this article, we have brought together the […] More
Simulation games, which become more realistic every day, give players the chance to taste the lives they could not have. A realistic and detailed flight simulator can give you a real flight experience. In this list, we’ve put together the best flight simulators for Android where you can travel the world like a pilot and […] More
Period tracker apps help you to understand your cycle, to answer the question “When was the first day of your last period?” easily, and to have insights into any symptoms and patterns that can give you a signal about any possible health issues and potential concerns. Even if your period is regular, it gives you […] More