Daily Active User (DAU)

Daily active user (DAU) measures the total number of users opening a mobile app at least once in a single day. It is about users, not the number of sessions of a single user. Even if one user has more than one session in a day, that user is counted as one in DAU metric.

It is an important mobile app metric to understand the quality of users coming from a single mobile advertising campaign. Comparing the number of installs from an ad campaign and DAU helps mobile advertisers to find the most effective user acquisition channels for their apps. 

DAU also helps marketers to understand the loyalty and engagement of users. Analyzing DAU regularly can let mobile advertisers make data-driven decisions for retention and engagement rates. 




Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in ,

    Meta rolls out AI-powered Advantage+ shopping campaigns to advertisers globally

    Social media giant Meta announced today that its AI-powered and automated Advantage+ shopping campaigns will soon be made available to all advertisers globally.  The company merged all of its automated advertising solutions under the name ‘Meta Advantage’ in March this year, and split them into two groups as ‘Advantage’ and ‘Advantage+’ products. While Advantage products […] More

    Read More

  • in ,

    Adikteev partners with video game commerce company Xsolla

    Paris-based app re-engagement and cross promotion platform Adikteev announced on Wednesday that it has partnered with US-based video game commerce company Xsolla to offer mobile game developers ‘’the ability to take their games to the web and market directly to their consumers.’’ ‘’We couldn’t be happier to be teaming up with a leader in the […] More

    Read More

  • in ,

    Google’s Strike Removal pilot program helps devs restore their accounts

    Google has launched its new ‘Strike Removal’ pilot program to enable Android developers who violated certain Play Store policies to join a training course and take an assessment test related to their violation, and ’potentially have the strike count against their account’s standing waived.’ ”We know that many developers work hard to create and distribute […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter