Daily Active User (DAU)
Daily active user (DAU) measures the total number of users opening a mobile app at least once in a single day. It is about users, not the number of sessions of a single user. Even if one user has more than one session in a day, that user is counted as one in DAU metric.
It is an important mobile app metric to understand the quality of users coming from a single mobile advertising campaign. Comparing the number of installs from an ad campaign and DAU helps mobile advertisers to find the most effective user acquisition channels for their apps.
DAU also helps marketers to understand the loyalty and engagement of users. Analyzing DAU regularly can let mobile advertisers make data-driven decisions for retention and engagement rates.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in News, Trends & ReportsGlobal IAP revenue hits $43.5B in Q1 2026, marking 13 straight quarters of growth
Global consumer spending on mobile apps continued to rise in the first quarter of 2026, with in-app purchase (IAP) revenue across iOS and Google Play reaching $43.5 billion, representing 9% year-over-year growth, according to Sensor Tower’s latest report. The quarter also marked the 13th consecutive period of positive expansion for the mobile app economy. Non-gaming […] More
-
The Best AI Note-Taking Apps
In today’s fast-paced digital world, the need for effective note-taking tools has never been greater. Whether you are a student, professional, or simply someone who likes to keep track of ideas and to-do lists, traditional note-taking methods often feel cumbersome and inefficient. Fortunately, advancements in artificial intelligence (AI) have ushered in a new era of […] More
-
Reddit expands app advertising tools with AI campaigns and new attribution reporting beta
Reddit has introduced a new set of updates for app advertisers, expanding access to its AI-powered campaign tools while launching a beta test for a new attribution reporting system designed to provide broader visibility into app performance. The update includes the rollout of Max campaigns for app ads, wider availability of App Event Optimization (AEO), […] More