Reattribution

Reattribution is when a user re-install a mobile app thanks to a re-engagement campaign. A re-install event from a re-engagement campaign is not counted as a new install and a new postback is not created for this install. 

A reattributed user is a returned user who once uninstalled an app and doesn’t use it for a long time. Churned users who have not had any bad experiences are qualified target audiences for mobile app developers and mobile advertisers because they showed interest in the app at least for a specific time period. Re-engagement campaigns help to convert those users again and reattribution models assign the re-installs to the original attribution source.

Reattribution window indicates the time period between re-installing of an app and re-assigned the install to the original attribution source (the source of the first install)

 

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    The 6 Best RSS Reader & News Aggregator Apps

    Check out these 6 best news aggregator apps to keep up with the latest news happening around the world around your favorite topics, from thousands of global & local news publishers, websites, blogs, social media channels and more! Feedly – Smarter News Reader First in our list of the best news aggregator apps is Feedly […] More

    Read More

  • in

    The Best Crypto Wallets for Android and iPhone

    If you want to buy bitcoin or altcoins, you need to choose a crypto wallet where you can securely store your coins and tokens. These systems, which require complex passwords and require security measures such as two-factor authentication (2FA), make it possible for crypto and blockchain assets to be accessed only by their real owners.  […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter