A postback is an attribution type where attribution providers notify mobile ad networks in the meantime an app install or in-app event happens. It is important for app developers and mobile advertisers to understand the campaign data and optimize the campaigns accordingly.
Both install postbacks and in-app event postbacks should have some important data including Device ID, app ID, location, and much more. Advertisers can decide on which data they want the attribution provider to send to the mobile ad network.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
After many brands announced that they pulled their ads from Twitter, the social media company is now offering advertising incentives to marketers in an effort to encourage them to raise their spending on the platform. As reported by MarketingBlew (via Reuters), Twitter is sending an email to companies to let them know about the ‘’biggest […] More
Disney Advertising on Thursday announced a clean room integration with VideoAmp to enhance cross-screen measurement. The integration, which will provide customers with direct audience-based matches while maintaining user privacy, combines Disney’s Audience Graph and Ad Exposure Log Files with VideoAmp’s proprietary TV Viewership footprint powered by its clean room capabilities. “As viewership rapidly shifts to […] More
‘’Free speech’’ platform Parler’s parent company Parlement Technologies announced on Thursday that it has agreed with Kanye West, American rapper now known as Ye, to cancel their acquisition deal ‘’In response to numerous media inquiries, Parlement Technologies would like to confirm that the company has mutually agreed with Ye to terminate the intent of sale […] More