A push notification is a message sent to mobile app users’ device to increase app engagement, retention, brand image, and revenue. The app doesn’t need to be opened when sending a push notification.
In order to send push notification, mobile marketers and app developers need to get consent from app users. The consent should be asked for before starting to send push notifications. It is preferred to ask for consent just after app install. After getting consent, push notification can be sent even on a locked screen to any device including a tablet, a smart watch, or a smartphone. Mobile marketers use 3rd party services to send push notifications.
A push notification can include:
- A new content within the app
- New feature release
- Company update
- Personalized news or updates (delayed flight, etc.)
- Discount news
- New friend request
- In-app message
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
An Apple employee named Paris Campbell claimed that the iPhone-maker threatened to fire her over a video she posted on TikTok which got more than 7 million views and 1 million likes. Campbell has been working at Apple for over 6 years now, and is also quite popular on TikTok where she currently has 446.2K […] More
Snap Inc announced on Monday that its recently launched premium service Snapchat+ has surpassed 1 million subscribers and is now available in 25 countries around the world. The social media company first launched the paid subscription service in late June, as part of its efforts to boost its revenue which has been highly impacted by […] More
Meta (previously Facebook) has made an investment in Take App, a Singapore-based startup that aims to make it easier for WhatsApp merchants to sell their products via the popular messaging app. The startup was founded in February 2021 by Youmin Kim, who previously worked at Facebook as a partner engineering manager but left the social […] More