Push Notification
A push notification is a message sent to mobile app users’ device to increase app engagement, retention, brand image, and revenue. The app doesn’t need to be opened when sending a push notification.
In order to send push notification, mobile marketers and app developers need to get consent from app users. The consent should be asked for before starting to send push notifications. It is preferred to ask for consent just after app install. After getting consent, push notification can be sent even on a locked screen to any device including a tablet, a smart watch, or a smartphone. Mobile marketers use 3rd party services to send push notifications.
A push notification can include:
- A new content within the app
- New feature release
- Company update
- Personalized news or updates (delayed flight, etc.)
- Discount news
- New friend request
- In-app message
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsProgrammatic advertising poised to dominate global display ad market
The digital advertising landscape is undergoing a seismic shift, with programmatic advertising cementing its role as the primary driver of display ad spending growth. As automated ad transactions become the industry standard, advertisers and marketers must adapt quickly to leverage the full potential of programmatic technology. According to eMarketer, programmatic will account for nearly all […] More
- in News, Trends & Reports
U.S. music streaming subscriptions hit 100 million milestone
The United States has officially surpassed 100 million paid music streaming subscribers for the first time, marking a significant milestone for the industry. According to a new report from the Recording Industry Association of America (RIAA), this achievement reflects steady growth in the digital music sector, with the number of paid subscribers rising from 96.8 […] More
Boost Push Notification CTR with Skillful Segmentation: 5 Proven Strategies
Let’s face it: not all segmentation strategies deliver equal results. Simple demographic targeting works—research shows it’s better than broadcasting push messages to the whole user base —but why settle? Even higher engagement happens when you tap into data on how users interact with your app. By leveraging granular insights from onboarding flows, in-app behaviors, user […] More
