Programmatic Media Buying
Programmatic Media Buying, also known as programmatic advertising, is about buying and selling ad spaces automatically. Publishers and advertisers use programmatic media buying platforms with machine learning to serve ads and to buy ad spaces.
Types of Programmatic Media Buying
There are different types of programmatic advertising and they are all designed to avoid manual efforts in the media buying process.
Real-Time Bidding (RTB): Also known as open marketplace or open auction, RTB is a type of programmatic media buying process which is based on real time auctions. As its name implies, open auction is open to all advertisers and publishers. Mainly it consists of three different entities: Demand Side Platform (DSP), Supply Side Platform (SSP), and Ad Exchangers.
Learn more about Real-Time Bidding
Private Marketplace (PMP): Private Marketplaces are invite-only platforms which are only open to selected few publishers who have the privilege to select the advertisers who they will open and sell their ad inventory. At the same time, advertisers have an opportunity to track the ad inventory transparently without wasting time on manual operations.
Programmatic Direct: It is a type of programmatic media buying where high calibre advertisers buy desired ad spaces from publishers without action to protect their brand image.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
The 13 Best Strategy Games for iPad
Strategy games are at the forefront of the game genres enjoyed by those who enjoy developing and implementing strategies. Strategy games with a lot of room for thought are games that require awareness. We’ve compiled a list of the best strategy games in a variety of genres, ranging from civilization management to war games. Here […] More
The 11 Best Two-Player iPhone Games
Two-player games on iPhones not only provide a fun way to pass the time but also foster social interaction and friendly competition. Whether you’re looking to team up with a friend or challenge them head-to-head, these iOS games promise hours of entertainment and excitement. From classic board games to intense multiplayer battles, here are some […] More
The Best iPhone Games of All Time
Curious about popular iPhone games? Then keep reading! We have reviewed and listed the most popular games you will enjoy playing on your iPhone. Our list includes well-known games such as Pokémon Go, Clash Royale, and Need for Speed: Shift, as well as many other games just waiting to be discovered. Here are the best […] More
