Postback
A postback is an attribution type where attribution providers notify mobile ad networks in the meantime an app install or in-app event happens. It is important for app developers and mobile advertisers to understand the campaign data and optimize the campaigns accordingly.
Both install postbacks and in-app event postbacks should have some important data including Device ID, app ID, location, and much more. Advertisers can decide on which data they want the attribution provider to send to the mobile ad network.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
330 Views
in News, Product Launches & UpdatesThird-party iOS app marketplace AltStore PAL arrives in the EU
AltStore PAL, an open-source app store made specifically for independent developers, is now live in the EU, thanks to Apple’s compliance with the region’s Digital Markets Act (DMA). Gaining access to the alternative app ecosystem requires a nominal annual subscription fee of €1.50, plus tax, to cover Apple’s Core Technology Fee (CTF) associated with installing […] More
-
165 Views
in News, Trends & ReportsTikTok dominates social media usage among US adults, eMarketer reports
In a landscape dominated by social media platforms, TikTok emerges as the frontrunner in capturing the attention of US adults aged 18 to 54, according to recent insights from eMarketer’s forecast. Delving into the data reveals a compelling narrative. Among US adults aged 18 to 24, TikTok reigns supreme, with individuals spending an average of […] More
-
303 Views
in News, Product Launches & UpdatesYouTube introduces premium placement option for YouTube Shorts ads
In a bid to assist advertisers in securing optimal placement for their Shorts ads, YouTube has rolled out a new YouTube Select Shorts option. The feature empowers brands to position their ads alongside top-performing Shorts content across various categories. With YouTube Select Shorts, advertisers gain the flexibility to select placement alongside the most engaging Shorts […] More