Post-Install Event
A post-install event, also called in-app event, is any action a mobile app user takes after downloading an app. An “event” definition can differ according to the app category or in-app actions but some of the most common post-install events are:
- Making In-App Purchase
- Registering or completing onboarding
- Interacting with an in-app advertisement
- Achieving a level in a mobile game
- Consuming in-app content
- Adding items to shopping card in a shopping app
In-app events can be tracked via MMPs (mobile measurement platform) and they are very important to track the performance of mobile advertising campaigns and app performance metrics including retention rate, lifetime value (LTV), churn rate, and more.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Google introduces native support for digital credentials with OpenID standards integration
Android is expanding its digital identity capabilities by officially supporting digital credentials through its Credential Manager’s DigitalCredential API. This update introduces native integration for OpenID4VP and OpenID4VCI, which standardize how digital credentials are presented and issued across the Android ecosystem. Digital credentials are cryptographically verifiable documents that can represent a variety of personal information, such […] More
- in News, Trends & Reports
WhatsApp surpasses 3 billion monthly users
WhatsApp has crossed the 3 billion monthly active user threshold, Meta CEO Mark Zuckerberg announced during the company’s Q1 earnings call on Wednesday. This milestone makes WhatsApp one of only a few apps—alongside Facebook—to reach that scale globally. Originally launched in 2009 and acquired by Facebook in 2014 for $19 billion, WhatsApp has grown steadily […] More
WhatsApp Revenue and Usage Statistics (2025)
What is WhatsApp? WhatsApp is an immensely popular free-to-download and multiplatform messaging and calling app that uses internet connection to send text messages, voice messages, to share media, and to make video and voice calls. What made WhatsApp unique after its launch was its approach to combine traditional messaging with social media. Another strength of […] More
