Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
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in NewsLinkedIn settles lawsuit over alleged ad overcharges
LinkedIn, a subsidiary of Microsoft, has agreed to pay $6.625 million to settle a proposed class action lawsuit accusing it of overcharging advertisers by inflating the number of views on video ads. This settlement marks the resolution of claims that LinkedIn misrepresented its ad metrics, leading advertisers to believe their ads were reaching a larger […] More
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in Mobile App StatisticsMONOPOLY GO! Download and Revenue Statistics (2024)
MONOPOLY GO! is a mobile game developed by Scopely, which is a digital adaptation of the classic board game Monopoly. In MONOPOLY GO!, players can enjoy the traditional Monopoly gameplay on their mobile devices, allowing them to buy, sell, and trade properties to become the wealthiest player in the game. The game features various updates […] More
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in NewsMonopoly Go! surpasses $3 billion in revenue, leads Hasbro’s licensing portfolio
Monopoly Go!, the popular free-to-play mobile game developed by Scopely, has reached a remarkable milestone, surpassing $3 billion in revenue since its launch. This achievement has significantly boosted Hasbro’s financial performance, making it the leading licensor of video games over the past year. According to Hasbro’s second quarter 2024 financial report, Monopoly Go!, which accumulated […] More