Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Apple now allows EU users to download apps through websites
Apple announced on Tuesday that web distribution is now available in iOS17.5 beta 2 and App Store Connect. The move grants developers the option to offer iPhone apps for direct download to EU users from their own websites, marking a departure from the traditional reliance on Apple’s App Store for app distribution within the region. […] More
-
The 5 Best Teleprompter Apps for iPhone
Teleprompter is a beneficial and effective tool, also called automatic hinting, and is indispensable for news channels. Speakers follow the scrolling of the electronic visual text of a script and read it while looking at the camera. Today, teleprompter apps are actively used in preparing resume videos, vlogging, presenting news, speech, and many other areas. […] More
-
The 7 Best Invoice Apps for iPhone
Do you want to create invoices anytime anywhere and save time? If your answer is yes, you should read this article! We have reviewed and listed the best invoice apps for iPhone that can track invoices, create and draw up invoices quickly and have many more features for you! Here are the best! Invoice Maker […] More
