Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
112 Views
in Deals and IPOs, NewsReport: DoubleVerify invests in FirstParty Capital amid ad tech shifts
Uncertainty continues to shape the ad tech landscape, driving established players to seek innovation through strategic investments. According to sources speaking to Digiday, ad verification leader DoubleVerify has reportedly invested $1 million in FirstParty Capital, a European venture capital firm specializing in early-stage ad tech startups. FirstParty Capital focuses on nurturing companies that enhance automation […] More
13.8k Views
in Best iOS Apps Of The Week, Hot AppsThe 9 Best Google Apps for iPhone
Google is a very popular company that is frequently mentioned for its internet-based quality services. There is no one who does not know the Google search engine, but Google serves in many ways, not just a search engine. In this list, you will discover and learn about Google’s calendar, maps, keyboard, sheets, and many more […] More
14.5k Views
in Best iOS Apps Of The Week, Hot AppsThe 7 Best Beauty Apps for iPhone
In the era of smartphones, where technology seamlessly integrates with our daily lives, beauty enthusiasts are turning to their iPhones to enhance their grooming routines. The App Store is teeming with a myriad of beauty-centric applications, each promising to revolutionize the way users approach skincare, makeup, and overall wellness. In this extensive guide, we delve […] More