Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
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Transportation is a big part of urban life. When we go to a place, we think about transportation first and plan accordingly. But how do we do this in a country or city we don’t know? There are great apps for this that cover public transport information around the world, these apps offer hours, minutes, […] More
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The 6 Best Voice Recorder Apps for iPhone
Voice recorder apps, which are quite handy apps for students, teachers, sound engineers, school staff, sound experts, and those who need to manage voice notes, can be used by everyone for various purposes. These apps let you edit the recorded voices, and you can trim or add unnecessary places. But what are the best voice […] More
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The 5 Best Singing Apps
Singing a song is an action that provides much more benefits than is known. Singing helps release endorphins and oxytocin in our body, lowers blood pressure, develops facial muscles, diaphragm, and intercostal muscles, and increases brain function. In addition, singing a song allows you to empathize and understand different cultures apart from physical benefits. Did […] More
