Mobile Measurement Partner (MMP)

A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).

MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more. 

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We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.


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    The 9 Best iPhone Apps for Photographers

    Harnessing the full potential of your device’s camera goes hand in hand with leveraging the right apps. Whether you’re a seasoned pro or an enthusiastic amateur, the App Store boasts a treasure trove of tools designed to elevate your photography game. In this exploration of ‘The Best iPhone Apps for Photographers,’ we dive into a […] More

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    Retail apps dominate: 65.8% of US smartphone users to engage in 2024

    Mobile apps are at the forefront of commerce, becoming indispensable for US smartphone users. A staggering 65.8% of users are expected to leverage retail apps in 2024, ranking just behind maps/navigation apps (72.8%) and weather apps (71.1%), according to Insider Intelligence’s July 2023 forecasts. Despite grocery apps trailing other categories with a 20.0% adoption rate, […] More

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    NOYB challenges Meta’s paid subscription service, alleges ‘privacy fee’ violation

    In a significant legal challenge, digital rights group NOYB (None Of Your Business) has filed a complaint against Meta Platforms, the parent company of Facebook and Instagram, with the Austrian Data Protection Authority. The complaint alleges that Meta’s newly launched paid subscription service, offering an ad-free experience for a monthly fee, violates EU data protection […] More

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