Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
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We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
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NOYB challenges Meta’s paid subscription service, alleges ‘privacy fee’ violation
In a significant legal challenge, digital rights group NOYB (None Of Your Business) has filed a complaint against Meta Platforms, the parent company of Facebook and Instagram, with the Austrian Data Protection Authority. The complaint alleges that Meta’s newly launched paid subscription service, offering an ad-free experience for a monthly fee, violates EU data protection […] More
