Mobile Ad Fraud
Mobile ad fraud is any kind of unethical activity to steal from the mobile advertising budget by fooling attribution tools, ad networks, advertisers or app users. The mobile ad fraud practitioners are called as “fraudster”.
Fraud detection and prevention must be done in real time in order to save marketing budgets. It can be detected via attribution tools (MMPs, mobile measurement partners) like Appsflyer and Adjust or third party mobile ad fraud prevention platforms like TrafficGuard and Interceptd.
The main types of mobile ad fraud include:
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
The landscape of digital advertising in the United States is set for a notable transformation, particularly in the realm of programmatic digital display ad spend. According to Insider Intelligence’s December 2023 forecast, the anticipated growth for the industry is nothing short of remarkable, with a projected increase of 15.9% YoY. What makes this surge even […] More
the App Store offers a treasure trove of experiences catered to gamers of all ages. For the discerning adult gamer, the iOS platform boasts an impressive array of titles that transcend the boundaries of traditional mobile games, delivering immersive experiences, intricate narratives, and breathtaking visuals. In this comprehensive exploration, we dive into the realm of […] More
Our smartphones have become archives of cherished memories, housing countless photos that capture special moments. However, the risk of losing these precious images looms, be it due to accidental deletion, device malfunction, or other unforeseen circumstances. This comprehensive guide delves into the world of Android apps designed to be saviors in times of distress – […] More