Click Spam
Click spam (as known as click flooding) is a very common type of mobile ad fraud where fraudsters send a large number of clicks from real app users who haven’t made them. The aim here is to deliver the last click before an install. Fraudsters can send a fraudulent click to an ad from a user who never sees or even clicks the ad. Because it is stealing the attribution of organic app installs, Click Spamming is a type of attribution fraud.
CTIT analysis and click to install conversion rate can help mobile advertisers to see if their mobile ad campaigns are victims of click click spamming. If CTIT(Click to Install Time) is very short, it can be an indicator of click spamming. Attribution tools and third party mobile ad fraud prevention tools can help mobile advertisers to save their budget from click spamming.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsLinkedIn settles lawsuit over alleged ad overcharges
LinkedIn, a subsidiary of Microsoft, has agreed to pay $6.625 million to settle a proposed class action lawsuit accusing it of overcharging advertisers by inflating the number of views on video ads. This settlement marks the resolution of claims that LinkedIn misrepresented its ad metrics, leading advertisers to believe their ads were reaching a larger […] More
MONOPOLY GO! Download and Revenue Statistics (2024)
MONOPOLY GO! is a mobile game developed by Scopely, which is a digital adaptation of the classic board game Monopoly. In MONOPOLY GO!, players can enjoy the traditional Monopoly gameplay on their mobile devices, allowing them to buy, sell, and trade properties to become the wealthiest player in the game. The game features various updates […] More
- in News
Monopoly Go! surpasses $3 billion in revenue, leads Hasbro’s licensing portfolio
Monopoly Go!, the popular free-to-play mobile game developed by Scopely, has reached a remarkable milestone, surpassing $3 billion in revenue since its launch. This achievement has significantly boosted Hasbro’s financial performance, making it the leading licensor of video games over the past year. According to Hasbro’s second quarter 2024 financial report, Monopoly Go!, which accumulated […] More
