Click Spam

Click spam (as known as click flooding) is a very common type of mobile ad fraud where fraudsters send a large number of clicks from real app users who haven’t made them. The aim here is to deliver the last click before an install. Fraudsters can send a fraudulent click to an ad from a user who never sees or even clicks the ad. Because it is stealing the attribution of organic app installs, Click Spamming is a type of attribution fraud. 

CTIT analysis and click to install conversion rate can help mobile advertisers to see if their mobile ad campaigns are victims of click click spamming. If CTIT(Click to Install Time) is very short, it can be an indicator of click spamming. Attribution tools and third party mobile ad fraud prevention tools can help mobile advertisers to save their budget from click spamming.  

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.


  • in

    India challenges Apple’s App Store practices amid global antitrust scrutiny

    Apple finds itself embroiled in yet another antitrust battle, this time in India, as the country’s antitrust body concludes a years-long investigation into the tech giant’s App Store practices. The investigation, spearheaded by India’s Competition Commission, has reportedly uncovered evidence of Apple leveraging its dominant position in the market to engage in what it deems […] More

    Read More

  • in ,

    Embracer secures €600 million credit deal to extend debt pepayment horizon

    Embracer Group has strategically maneuvered its financial obligations with a newly secured €600 million credit facility, extending its debt repayment timeline amidst ongoing restructuring efforts. This substantial credit agreement replaces the company’s previous SEK 4.8 billion revolving credit facility, which was set to mature in May 2025. The move comes on the heels of Embracer’s […] More

    Read More

  • in

    EU finds Musk’s X in breach of DSA online content rules

    X has been found in violation of EU online content regulations, marking a significant development that could prompt hefty fines and operational adjustments for the company. The European Commission’s decision, announced on Friday, follows a thorough seven-month investigation under the Digital Services Act (DSA). This legislation mandates stricter measures for large online platforms and search […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On X