Churn Rate

Churn rate is a ratio that indicates the percentage of users who uninstall or stop using an app in a given period of time. It is the counterpart of retention rate indicating the loyalty of an app. Churn rate is measured at 1 day, 7 days, and 30 days after install.

If churn rate is high, it means neither an app can’t provide the value it proposed nor user experience is very bad. In this situation, app developers should fix the problems causing high churn rate before allocating budget and resources to mobile advertising, user acquisition, and app monetization. In order to understand the reasons for churn, app developers can use cohorts to leverage user behavior data. 

Churn rate = 1 – (# of monthly active users / # of monthly installs)

Churn rate = 1 – Retention Rate

Retention Rate

 

 

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in ,

    Twitter replaces its free API with a paid monthly plan

    Elon Musk’s social networking platform Twitter announced that the company will no longer offer free access to its API starting February 9th. Third party developers who offer services powered by the API will now be required to subscribe to Twitter’s upcoming basic tier, the Twitter Developer account said on Thursday. While the company hasn’t disclosed […] More

    Read More

  • in ,

    DoubleVerify identifies first large-scale ad fraud scheme to target audio apps

    Digital ad-tech and verification company DoubleVerify announced on Thursday that its Fraud Lab team has discovered a first-of-its-kind large-scale ad impression fraud scheme named ‘’BeatSting’’ that specifically targets audio inventory. The US-based company, which recently extended its partnership with Elon Musk’s Twitter, said that advertisers that don’t have protection lose up to $1 million every […] More

    Read More

  • in ,

    The 9 Best Animation Apps for iPhone

    You don’t need to know how to create animations, we have reviewed and listed many fun animation apps for you that anyone can easily animate. Here are the best animation apps for iPhone! FlipaClip: Create 2D Animation Price: Free/In-App Purchase: Up to $9.99 FlipaClip: Create 2D Animation is a fantastic app that brings your dream […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter