Churn rate is a ratio that indicates the percentage of users who uninstall or stop using an app in a given period of time. It is the counterpart of retention rate indicating the loyalty of an app. Churn rate is measured at 1 day, 7 days, and 30 days after install.
If churn rate is high, it means neither an app can’t provide the value it proposed nor user experience is very bad. In this situation, app developers should fix the problems causing high churn rate before allocating budget and resources to mobile advertising, user acquisition, and app monetization. In order to understand the reasons for churn, app developers can use cohorts to leverage user behavior data.
Churn rate = 1 – (# of monthly active users / # of monthly installs)
Churn rate = 1 – Retention Rate
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Check out these 6 best news aggregator apps to keep up with the latest news happening around the world around your favorite topics, from thousands of global & local news publishers, websites, blogs, social media channels and more! Feedly – Smarter News Reader First in our list of the best news aggregator apps is Feedly […] More
If you want to buy bitcoin or altcoins, you need to choose a crypto wallet where you can securely store your coins and tokens. These systems, which require complex passwords and require security measures such as two-factor authentication (2FA), make it possible for crypto and blockchain assets to be accessed only by their real owners. […] More
Arcade games, which are one of the most popular genres of the time with their simple and fast gameplay, still maintain their place on mobile, although not as much as before. In this list, we have brought together the best arcade games for Android to help you have a good time in a short time. […] More