Non-Incent Traffic
Unlike incentivized traffic, non-incent traffic is a type of mobile ad traffic where users are coming from “no reward offered” ad campaigns. Users coming from those campaigns are much more engaged, quality, and retaining.
While advertisers expect a huge volume of downloads for the sake of organic uplift and top ranking in app stores in incentivized traffic, in non-incent traffic, advertisers aim to acquire quality users with high LTV (lifetime value), high retention rate, and low churn rate.
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LATEST MOBILE MARKETING NEWS
Google introduces native support for digital credentials with OpenID standards integration
Android is expanding its digital identity capabilities by officially supporting digital credentials through its Credential Manager’s DigitalCredential API. This update introduces native integration for OpenID4VP and OpenID4VCI, which standardize how digital credentials are presented and issued across the Android ecosystem. Digital credentials are cryptographically verifiable documents that can represent a variety of personal information, such […] More
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WhatsApp surpasses 3 billion monthly users
WhatsApp has crossed the 3 billion monthly active user threshold, Meta CEO Mark Zuckerberg announced during the company’s Q1 earnings call on Wednesday. This milestone makes WhatsApp one of only a few apps—alongside Facebook—to reach that scale globally. Originally launched in 2009 and acquired by Facebook in 2014 for $19 billion, WhatsApp has grown steadily […] More
WhatsApp Revenue and Usage Statistics (2025)
What is WhatsApp? WhatsApp is an immensely popular free-to-download and multiplatform messaging and calling app that uses internet connection to send text messages, voice messages, to share media, and to make video and voice calls. What made WhatsApp unique after its launch was its approach to combine traditional messaging with social media. Another strength of […] More
