Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in NewsSpotify’s app update rejected by Apple over EU pricing information
Spotify has hit another roadblock with Apple as the tech giant rejected its latest app update, which included pricing information for users in the European Union. The Swedish company submitted the new version of its iOS app with basic pricing and website information, a minimum requirement under the European Commission’s ruling in its music streaming […] More
-
The Best Weather Apps for iPhone
The standard weather app on iPhones cannot meet the expectations of most people, so users prefer to turn to more detailed and accurate weather apps that will meet their needs. Apple also shut down its paid weather app DarkSky on January 1st, 2023. So what is the best weather app for iPhone that you can […] More
-
The 15 Best Games for iPad Pro
With its stunning display, powerful hardware, and intuitive touch controls, the iPad Pro is not only a productivity powerhouse but also a gaming beast. Whether you’re a casual gamer or a hardcore enthusiast, the App Store offers a plethora of games that take full advantage of the iPad Pro’s capabilities. In this comprehensive guide, we’ll […] More
