Mobile Ad Fraud
Mobile ad fraud is any kind of unethical activity to steal from the mobile advertising budget by fooling attribution tools, ad networks, advertisers or app users. The mobile ad fraud practitioners are called as “fraudster”.
Fraud detection and prevention must be done in real time in order to save marketing budgets. It can be detected via attribution tools (MMPs, mobile measurement partners) like Appsflyer and Adjust or third party mobile ad fraud prevention platforms like TrafficGuard and Interceptd.
The main types of mobile ad fraud include:
- Device Farms
- SDK Spoofing
- Click Injection
- Click Spamming
- Emulators and Bots
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