Mobile Ad Fraud
Mobile ad fraud is any kind of unethical activity to steal from the mobile advertising budget by fooling attribution tools, ad networks, advertisers or app users. The mobile ad fraud practitioners are called as “fraudster”.
Fraud detection and prevention must be done in real time in order to save marketing budgets. It can be detected via attribution tools (MMPs, mobile measurement partners) like Appsflyer and Adjust or third party mobile ad fraud prevention platforms like TrafficGuard and Interceptd.
The main types of mobile ad fraud include:
- Device Farms
- SDK Spoofing
- Click Injection
- Click Spamming
- Emulators and Bots
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsPinterest Stock Soars on Strong Ad Revenue Amid Global Trade Headwinds
Pinterest shares surged more than 12% in premarket trading on Friday after the platform issued a robust quarterly revenue forecast, easing investor concerns over a potential downturn in digital ad spending tied to global economic uncertainty. Despite ongoing geopolitical instability and rising fears of inflation due to shifting U.S. trade policies, Pinterest’s Q1 performance demonstrated […] More
Apptrove Hosts First ‘Partner Palooza’ in Shenzhen, Bringing the Mobile Marketing Community Together
Shenzhen, China – April 23, 2025: Apptrove organized its inaugural Partner Palooza event at Shenzhen, China on April 23rd, 2025 concurrent with GTC China 2025. This dedicated gathering became a crucible for connection, bringing advertisers and partners together to forge stronger relationships through vibrant, engaging evening activities. Partner Palooza functioned as a networking event, enabling […] More
Snapchat expands AI ad tools and Sponsored Snaps as it targets performance-driven growth
At the 2025 IAB NewFronts, Snapchat introduced a range of updates aimed at enhancing its advertising suite, signaling a firm shift toward automation, performance, and broader reach across its core features. The platform unveiled AI-powered campaign tools, new Sponsored Snap capabilities, and a music-focused content initiative, all designed to meet advertiser demand for measurable results […] More
