Mobile Ad Fraud
Mobile ad fraud is any kind of unethical activity to steal from the mobile advertising budget by fooling attribution tools, ad networks, advertisers or app users. The mobile ad fraud practitioners are called as “fraudster”.
Fraud detection and prevention must be done in real time in order to save marketing budgets. It can be detected via attribution tools (MMPs, mobile measurement partners) like Appsflyer and Adjust or third party mobile ad fraud prevention platforms like TrafficGuard and Interceptd.
The main types of mobile ad fraud include:
- Device Farms
- SDK Spoofing
- Click Injection
- Click Spamming
- Emulators and Bots
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in Deals and IPOs, NewsAppcharge raises $58M Series B to expand direct-to-consumer platform for mobile games
Appcharge has raised $58 million in a Series B funding round to expand its direct-to-consumer (DTC) platform for mobile game publishers. The round was led by IVP, with participation from Playrix and existing investors including Creandum, Play Ventures, Glilot Capital Partners, Smilegate Investment, Moneta VC, BITKRAFT Ventures, and Corundum. This brings the company’s total funding […] More
- in News
Apple rejects Musk’s claims of App Store bias toward ChatGPT, citing safety and fairness
Apple has pushed back against Elon Musk’s accusations that the App Store unfairly promotes OpenAI’s ChatGPT over rival AI apps, including his company’s Grok. Speaking to Bloomberg’s Mark Gurman, the tech giant said its platform is “fair and free of bias,” emphasizing safety, objective criteria, and equal opportunity for developers. “The App Store is designed […] More
- in News, Trends & Reports
Threads surges past 400 million users, closing the gap on X
Two years after its launch as Meta’s answer to Twitter (now X), Threads has crossed a major milestone — surpassing 400 million monthly active users (MAUs). The achievement, confirmed this week by both Meta CEO Mark Zuckerberg and Instagram head Adam Mosseri, marks a 50 million jump since April and signals that the platform is […] More
