Mobile Ad Fraud
Mobile ad fraud is any kind of unethical activity to steal from the mobile advertising budget by fooling attribution tools, ad networks, advertisers or app users. The mobile ad fraud practitioners are called as “fraudster”.
Fraud detection and prevention must be done in real time in order to save marketing budgets. It can be detected via attribution tools (MMPs, mobile measurement partners) like Appsflyer and Adjust or third party mobile ad fraud prevention platforms like TrafficGuard and Interceptd.
The main types of mobile ad fraud include:
- Device Farms
- SDK Spoofing
- Click Injection
- Click Spamming
- Emulators and Bots
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Gamelight Ranks Top 2 in Japan and South Korea for Casual Gaming in Latest AppsFlyer Performance Index
Gamelight, the AI-powered user acquisition platform for mobile games, has been named the #1 rewarded source globally in the latest AppsFlyer Performance Index, with notable success in Asia. In Japan and South Korea, two of the world’s largest mobile gaming markets, Gamelight achieved Top-2 rankings for Casual gaming across all media sources. This recognition highlights […] More
Exploring iOS 18.2 Beta 2: All New Features and Enhancements
Apple has released the second beta of iOS 18.2 for developers, introducing several noteworthy features and enhancements for iPhone users. This update builds upon Apple’s ongoing efforts to enhance the user experience, particularly through the refinement of Apple Intelligence capabilities, and includes significant changes in the Find My app, Camera Control upgrades for iPhone 16 […] More
Google plans faster rollout of new Android APIs with two releases scheduled for 2025
Google has announced its intention to increase the frequency of Android SDK releases. This change, aimed at fostering quicker innovation and improving overall software quality, will see two distinct releases scheduled for 2025. According to Matthew McCullough, Vice President of Product Management for Android Developer, these updates are designed to streamline the introduction of new […] More
