Mobile App Localization
App localization is adjusting a mobile app’s metadata and app content to fit in specific countries with its language, culture, and preferences.
It is an important tool in app store optimization (ASO) to get the most out of the countries that an app developer wants to enter. It should be conducted carefully in order to get advantage from app localization.
The elements that can be localized by app developers:
- Keywords & App Description
- App Icon
- App Screenshots
- App Preview Video
- App Name (if needed)
- In-App Content
- Communication & Support Channels
Learn more about mobile app localization and why you should consider it.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsReport finds malicious ads appear nearly three times more often in mobile games than other apps
A new industry report highlights growing safety and quality concerns within the mobile advertising ecosystem, showing that users of mobile games face significantly higher exposure to malicious advertising than users of other types of apps. According to the latest In-App Network Ad Quality Index released by AppHarbr, mobile games display malicious ads at a substantially […] More
- in Deals and IPOs, News
AppsFlyer halts sale process after private equity buyers seek revised terms
AppsFlyer has ended negotiations to sell a significant stake in the company after private equity bidders attempted to modify the structure of a proposed acquisition valued at roughly $1.9 billion. The marketing analytics firm had been in discussions with Apollo Global Management and Israeli investment fund Fortissimo Capital regarding a transaction that would have transferred […] More
Netflix expands advertising tools with Amazon and Yahoo data partnerships
Netflix is expanding the advertising capabilities of its in-house ad technology platform by integrating new audience data from Amazon and Yahoo, while also introducing a new campaign measurement tool aimed at advertisers. The company said the updates will begin rolling out in the United States during the second quarter of 2026, with plans to extend […] More
