Mobile App Localization
App localization is adjusting a mobile app’s metadata and app content to fit in specific countries with its language, culture, and preferences.
It is an important tool in app store optimization (ASO) to get the most out of the countries that an app developer wants to enter. It should be conducted carefully in order to get advantage from app localization.
The elements that can be localized by app developers:
- Keywords & App Description
- App Icon
- App Screenshots
- App Preview Video
- App Name (if needed)
- In-App Content
- Communication & Support Channels
Learn more about mobile app localization and why you should consider it.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
456 Views
in News, Trends & ReportsTikTok says it supported $81B in U.S. GDP and 410,000 jobs in 2025
TikTok supported an estimated $81 billion in U.S. GDP and 410,000 jobs in 2025, according to a new economic impact study commissioned by the company. The research, conducted by PF Global, examined TikTok’s economic impact across businesses, creators, local commerce and consumer activity in the U.S. It surveyed more than 11,000 adults and 5,000 businesses. […] More
-
499 Views
in News, Product Launches & UpdatesGoogle brings device streaming and new AI skills to Android CLI
Google is expanding Android CLI with device streaming and new Android Skills, giving AI coding agents more ways to build, test and troubleshoot Android apps from the command line. The update is aimed at extending AI-assisted development beyond code generation. Developers can use Android CLI to connect coding agents with Android-specific tools and workflows, while […] More
-
508 Views
in News, Product Launches & UpdatesDiscord expands ad business with mobile-first Video Quests and new Ads Manager
Discord is expanding its advertising business with a new mobile-first rewarded video format and its first campaign management platform, as the company looks to open its ad inventory to a broader range of marketers. The company introduced Video Quests, a performance-focused ad format that rewards users for watching video, alongside Discord Ads Manager, which brings […] More


