IDFA (The Identifier for Advertisers)
The Identifier for Advertisers (IDFA) is a unique identifier consisting of a string of 32 digits. It is given by Apple randomly to each iOS device including mobile phones, tablets, and iPads. It is crucial for mobile attribution because it identifies, tracks, and measures users’ behavior, app usage, and interaction.
IDFA helps mobile advertisers to create and optimize personalized ad campaigns and to track the ad campaign performance.
Mobile users can reset their IDFA in order not to tracked by mobile advertisers and attribution tools.
On 22 June 2020, in Apple’s WWDC (World Wide Developer Conference), Apple announced an update about IDFA. With iOS 14, developers will be required to ask users for permission to track them and to summarize their privacy information. To read the details about the update, you can read this article.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsAppcharge and AppsFlyer unite to streamline mobile game payments and cross-platform analytics
Appcharge and AppsFlyer have announced a new strategic partnership to integrate mobile and web store analytics into a single platform. The collaboration enables developers to track player behavior and purchases across both in-app and web environments with a unified view. Historically, marketing analytics platforms like AppsFlyer provided visibility only into in-app purchases. This left a […] More
- in News, Trends & Reports
News influencers expand to Bluesky but maintain strong presence on X
A growing number of U.S.-based news influencers, particularly those with left-leaning political views, are expanding their social media presence to Bluesky, a decentralized platform launched as an alternative to X (formerly Twitter). However, new data from the Pew Research Center shows that while Bluesky adoption is increasing, most influencers continue to remain active on X, […] More
- in News, Trends & Reports
U.S. App Store ecosystem drives $406 billion in developer sales in 2024, Apple reports
Apple’s App Store ecosystem in the United States facilitated $406 billion in developer billings and sales during 2024, according to a new Apple-commissioned study conducted by Boston University’s Professor Andrey Fradkin and economist Dr. Jessica Burley from Analysis Group. The data reflects a significant increase from $142 billion in 2019, nearly tripling the size of […] More
