IDFA (The Identifier for Advertisers)
The Identifier for Advertisers (IDFA) is a unique identifier consisting of a string of 32 digits. It is given by Apple randomly to each iOS device including mobile phones, tablets, and iPads. It is crucial for mobile attribution because it identifies, tracks, and measures users’ behavior, app usage, and interaction.
IDFA helps mobile advertisers to create and optimize personalized ad campaigns and to track the ad campaign performance.
Mobile users can reset their IDFA in order not to tracked by mobile advertisers and attribution tools.
On 22 June 2020, in Apple’s WWDC (World Wide Developer Conference), Apple announced an update about IDFA. With iOS 14, developers will be required to ask users for permission to track them and to summarize their privacy information. To read the details about the update, you can read this article.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
Google opens Android Auto and Android Automotive OS to games with general availability
Google has moved the games category for Android Auto and Android Automotive OS with Google built-in out of beta, allowing developers to publish compatible Android games to open testing and production tracks on Google Play. The general availability launch expands a program that previously involved early-access partners offering games designed for use while vehicles are […] More
-
in Deals and IPOs, NewsInfillion to acquire Foursquare, adding location intelligence to its ad tech stack
Infillion is acquiring location intelligence company Foursquare, adding real-world visitation data to an advertising technology portfolio that has expanded through a series of acquisitions across media buying, identity, measurement and commerce data. The deal will bring Foursquare’s location data into Infillion alongside purchase intelligence from Catalina, which Infillion acquired in 2025. The combination is designed […] More
-
Moloco unveils new global brand identity as AI ad business expands beyond mobile
Moloco has introduced a new global brand identity as the AI advertising company looks to reflect its expansion across mobile advertising, connected TV, retail media and marketplaces. The new identity was developed with design consultancy Pentagram and centers on a redesigned logo made up of three overlapping circles. Moloco describes the circles as lenses that […] More