IDFA (The Identifier for Advertisers)
The Identifier for Advertisers (IDFA) is a unique identifier consisting of a string of 32 digits. It is given by Apple randomly to each iOS device including mobile phones, tablets, and iPads. It is crucial for mobile attribution because it identifies, tracks, and measures users’ behavior, app usage, and interaction.
IDFA helps mobile advertisers to create and optimize personalized ad campaigns and to track the ad campaign performance.
Mobile users can reset their IDFA in order not to tracked by mobile advertisers and attribution tools.
On 22 June 2020, in Apple’s WWDC (World Wide Developer Conference), Apple announced an update about IDFA. With iOS 14, developers will be required to ask users for permission to track them and to summarize their privacy information. To read the details about the update, you can read this article.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
MONOPOLY GO! Download and Revenue Statistics (2025)
MONOPOLY GO! is a mobile game developed by Scopely, which is a digital adaptation of the classic board game Monopoly. In MONOPOLY GO!, players can enjoy the traditional Monopoly gameplay on their mobile devices, allowing them to buy, sell, and trade properties to become the wealthiest player in the game. The game features various updates […] More
Instagram introduces paid testimonials: A new revenue stream for creators
Meta, Instagram’s parent company, has unveiled a fresh addition to its Partnership Ads, known as Testimonials. This feature enables creators to provide written endorsements in the form of comments on sponsored posts and advertisements, giving them a direct avenue to monetize their influence. This move capitalizes on a practice that has long been prevalent across […] More
- in News, Trends & Reports
Facebook dominates social media landscape with 90% consumer adoption
A staggering nine out of ten consumers worldwide now have a Facebook profile, highlighting the social media giant’s continued dominance in the digital landscape. According to a January 2025 report from Sprout Social (revealed via eMarketer), Facebook remains the most widely used platform, cementing its place as a crucial hub for communication, entertainment, and commerce. […] More
