Hyper Casual Games

Hyper casual games are one of the most popular game genres consisting of lightweight games with instant and simple gameplay.

They are designed to be replayed over and over again with their addictive nature, short sessions, and simple user interface. 

Engagement and retention rates are higher on hyper casual games. They are freemium apps and hyper casual game studios and developers generate revenue from in-app purchases.

Interactive ads, playable ads, video, banner, and interstitial ads are used to monetize hyper casual games. 

 

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