Header Bidding
Header bidding (aka first look) is an advanced programmatic advertising method that enables advertisers to first look at and pre-bid to publisher inventory available in ad exchanges and SSPs (Supply-Side Platform) simultaneously.
Header bidding can be seen as an alternative to Google waterfall.
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LATEST MOBILE MARKETING NEWS
The 16 Best FPS Games for Android
First-person shooter (FPS) games have always been a favorite among gamers, offering fast-paced action, intense firefights, and adrenaline-pumping gameplay. With the increasing power of Android devices, the Google Play Store is filled with a wide variety of FPS games that deliver console-like experiences right on your smartphone or tablet. From realistic military shooters to sci-fi […] More
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The 20 Best Offline Games for Android (2024)
Many of today’s mobile games require WiFi, even if it is a single player game, and this can be frustrating sometimes. We may need to play games on our phones to spend time especially in situations where we are without internet connection. Today, with the developing mobile game world, there are many different mobile games […] More
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Embracer Group is splitting into three standalone publicly listed companies
Embracer Group, the Swedish gaming conglomerate renowned for its extensive portfolio of franchises, has announced a major restructuring plan. The company intends to split itself into three distinct entities: Asmodee Group, Coffee Stain & Friends, and Middle-earth Enterprises & Friends. According to Embracer, this move will create separate, publicly listed companies, each with a sharper […] More
