Fill Rate

Fill rate is a metric which measures the ability of an ad network to meet ad requests filled with ads.

Ad networks delivering the highest fill rate means the highest performance on filling ad requests and this means higher revenue for mobile advertisers. This is why advertisers should follow the fill rate metric and eliminate the ad networks they are running their ad campaigns with lower fill rate.

Fill rate = total number of impressions / ad requests




Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in ,

    Apple App Store revenue rises 12% in June as user spend shifts beyond games

    Apple’s global App Store revenue climbed by 12% year-over-year in June, outpacing download growth and signaling a notable shift in how users spend within the platform. According to fresh data from Bank of America, citing figures from Sensor Tower, global App Store revenue rose to $8.4 billion for Apple’s fiscal third quarter, an 11.5% increase […] More

    Read More

  • in

    Zenni Optical taps Yodel Mobile to drive next phase of U.S. app growth

    Zenni Optical, America’s largest online eyewear retailer, has named Yodel Mobile by NP Digital as its new app marketing partner to spearhead a full-funnel mobile growth strategy aimed at expanding Zenni’s U.S. app audience. Founded in 2003, Zenni has disrupted the eyewear industry by making stylish, high-quality vision care affordable and accessible to millions worldwide. […] More

    Read More

  • in

    The Best Wine Apps for iPhone and Android

    As one of the oldest drinks, wine is  more than a drink that offers a different culture from other types of alcohol, with its tastings, expensive bottles and community. Fortunately, mobile apps are available on Google Play and the App Store for wine lovers. In this article, we have brought together the best wine apps […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On X