Engagement Rate

Engagement rate is a percentage of a mobile app’s engaged user who interacted with the in-app ads. It is calculated by dividing the number of engaged users to the total number of active users. 


Engagement rate = engaged users / total active users

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    The 11 Best Shooting Games for iPad

    Shooting games have always been a popular genre among gamers, offering adrenaline-pumping action and strategic gameplay. With the powerful capabilities of the iPad, these games deliver immersive experiences with stunning graphics and responsive controls. Whether you’re into first-person shooters, tactical combat, or arcade-style shooting games, there’s something for everyone. Here’s a roundup of the best […] More

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