An end card is a static visual ad displayed at the end of a video ad with the aim of converting ad viewers. It is designed to increase the chance of conversion of a video ad.
A typical end card includes a call to action convincing users to click, app icon, and other persuasive elements to increase conversion.
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An Apple employee named Paris Campbell claimed that the iPhone-maker threatened to fire her over a video she posted on TikTok which got more than 7 million views and 1 million likes. Campbell has been working at Apple for over 6 years now, and is also quite popular on TikTok where she currently has 446.2K […] More
Snap Inc announced on Monday that its recently launched premium service Snapchat+ has surpassed 1 million subscribers and is now available in 25 countries around the world. The social media company first launched the paid subscription service in late June, as part of its efforts to boost its revenue which has been highly impacted by […] More
Meta (previously Facebook) has made an investment in Take App, a Singapore-based startup that aims to make it easier for WhatsApp merchants to sell their products via the popular messaging app. The startup was founded in February 2021 by Youmin Kim, who previously worked at Facebook as a partner engineering manager but left the social […] More