CPM - Cost Per Mille
CPM, stands for Cost Per Mille, is a pricing model where mobile advertisers pay for 1000 ad impressions. CPM model is mostly preferred with the goal of brand awareness instead of a specific action like install or click.
It is a risky model for advertisers so to ensure the effectiveness of a CPM campaign, mobile advertisers need to track click-through rate and click to impression rates.
CPM = Campaign Cost / 1.000 x Impressions
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