CPCV - Cost per Completed View

CPCV, stands for cost per completed view, is a pricing model where mobile advertisers only pay for a video ad that a user watches completely. The users who watch a video ad more than ones are counted multiple times instead of being considered as unique. 

In CPCV model, app advertisers guarantee the complete view of mobile video ads and this helps them to convey the brand message and to convince the target audience to take action.

Advertisers prefer giving in-app rewards to the users to encourage them to watch a rewarded video ad from start to end. 

CPCV= Advertising Cost /  Completed Video View

 

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