CPCV - Cost per Completed View

CPCV, stands for cost per completed view, is a pricing model where mobile advertisers only pay for a video ad that a user watches completely. The users who watch a video ad more than ones are counted multiple times instead of being considered as unique. 

In CPCV model, app advertisers guarantee the complete view of mobile video ads and this helps them to convey the brand message and to convince the target audience to take action.

Advertisers prefer giving in-app rewards to the users to encourage them to watch a rewarded video ad from start to end. 

CPCV= Advertising Cost /  Completed Video View

 

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    Meta to freeze hiring, reduce headcount and reconstruct teams

    During a Q&A meeting with Meta employees, CEO Mark Zuckerberg said that the social media giant will stop hiring, reduce headcount and reorganize its teams because of the economic uncertainty, one of the sources that joined the session told Bloomberg. “I had hoped the economy would have more clearly stabilized by now,” Zuckerberg said. “But […] More

    Read More

  • in ,

    Netflix partners with Tilting Point for three mobile titles

    US-based free-to-play games publisher Tilting Point announced that it has teamed up with Netflix to release three mobile games inside the video streaming app. One of these titles is SpongeBob: Get Cooking, which was already launched this week along with the Desta: The Memories Between by ustwo Games. The title is based on the publisher’s […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter