CTR - Click-Through Rate

In mobile advertising, CTR, stands for Click-Through Rate, is a ratio of an ad click to ad impression. It indicates the percentage of users clicking an ad after seeing it.  For example, if a mobile advertiser runs a mobile ad campaign generating 100.000 impressions and 2000 clicks, click-through rate would be 2%. 

It is one of the best metrics evaluating the effectiveness of a CPM campaign to benchmark the campaign performance. By measuring CTR, mobile advertisers can compare the elements of a campaign like ad creatives.

CTR = Number of Ad Clicks / Ad Impressions




Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in ,

    Ad-supported streaming proliferation impacts CTV CPMs, decreasing by 60%

    As the landscape of ad-supported streaming services expands, encompassing both premium platforms and smaller FAST networks, Insider Intelligence/eMarketer reports (via MediaPost) a significant drop in cost-per-thousand viewer prices (CPMs).  In the current fourth quarter, CPMs have declined by 60%, reaching $21.73, compared to $35.06 in the same period last year. Supply-and-demand dynamics are contributing to […] More

    Read More

  • in ,

    Robinhood launches Crypto app in EU

    Robinhood, the consumer trading and investment app targeting younger generations, has expanded its international presence by launching its crypto app for eligible users in the European Union (EU).  The move follows the recent introduction of Robinhood’s services in the U.K. While the crypto trading platform is extended to EU customers, the brokerage service is initially […] More

    Read More

  • in

    US senator raises concerns over governments spying on Apple and Google users through push notifications

    A U.S. senator, Ron Wyden, has issued a warning about unidentified governments conducting surveillance on smartphone users through their apps’ push notifications. In a letter addressed to the Department of Justice, Senator Wyden expressed concerns that foreign officials were seeking data from Google and Apple. Push notifications, commonly used by various apps, provide audible or […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter