Blacklist is a list of suspended/excluded publishers (ad networks) or sources from a marketing campaign that have fraud signals because of unmet targeting conditions or low quality traffic. 

Blacklisting is very important for mobile advertisers because fraud has become a much more serious issue than ever before because of increasing sophisticated ways of fraud. Fraudsters can easily change Device IDs and IP addresses and it makes it hard for app advertisers to find the most effective marketing channels and sources.

 Mobile advertisers prefer real time blacklisting to avoid low quality and fraudulent sources while marketing campaigns are running. It is a campaign optimization process that every mobile advertiser should be aware of.

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.


  • in ,

    Ad fraud’s heavy toll: 22% of digital and 30% of mobile ad budgets gone -report

    A significant portion of global digital advertising expenditure is at risk due to ad fraud in 2023, according to Juniper Research’s latest study. The study reveals that approximately 22% of the entire digital ad spend and 30% of the budget allocated for mobile advertising are susceptible to being lost to fraudulent activities. Juniper’s comprehensive analysis […] More

    Read More

  • in

    11 Useful Apps for Students

    In today’s digital age, students have a world of knowledge at their fingertips. To help you navigate the vast sea of educational resources, we’ve curated a list of the best apps for students that can truly transform your learning journey. From mastering complex math concepts to improving your language skills, these apps cover it all. […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter