Blacklist is a list of suspended/excluded publishers (ad networks) or sources from a marketing campaign that have fraud signals because of unmet targeting conditions or low quality traffic.
Blacklisting is very important for mobile advertisers because fraud has become a much more serious issue than ever before because of increasing sophisticated ways of fraud. Fraudsters can easily change Device IDs and IP addresses and it makes it hard for app advertisers to find the most effective marketing channels and sources.
Mobile advertisers prefer real time blacklisting to avoid low quality and fraudulent sources while marketing campaigns are running. It is a campaign optimization process that every mobile advertiser should be aware of.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Selfies that have entered our lives with social media have become an inseparable element of collecting memories. But having the best phone isn’t enough for the perfect selfie. You can make the final touches with the applications that will prepare the selfies you have taken for sharing. In this article, we have brought together the […] More
Simulation games, which become more realistic every day, give players the chance to taste the lives they could not have. A realistic and detailed flight simulator can give you a real flight experience. In this list, we’ve put together the best flight simulators for Android where you can travel the world like a pilot and […] More
Period tracker apps help you to understand your cycle, to answer the question “When was the first day of your last period?” easily, and to have insights into any symptoms and patterns that can give you a signal about any possible health issues and potential concerns. Even if your period is regular, it gives you […] More