ATTRIBUTION

Mobile attribution refers to the process of tracking a channel and metrics related to that channel such as attributing ad spend to user engagement or installs based on certain variables. Attribution helps advertisers to understand what happens when a user interacts with a mobile ad. A successful mobile attribution covers the whole conversion funnel.

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    X users depend heavily on the app for news, study reveals 

    A recent Pew Research report sheds light on the evolving landscape of news consumption via social media platforms, revealing some concerning trends, particularly as the U.S. Election season approaches. Pew’s findings indicate a notable increase in the number of X users who rely on the app for news content. While other platforms see users encountering […] More

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    The 7 Best Photo Album Apps for iPhone

    Capturing moments with our iPhones has become second nature. However, managing and organizing these memories effectively can be a challenge. This is where photo album apps come in handy, offering a range of features to help you sort, organize, and share your photos seamlessly. Whether you’re looking for simple organization tools or advanced editing features, […] More

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    The 8 Best Recipe Apps for iPhone

    If you are looking for new, delicious, and easy-to-prepare recipes, this content is for you! Whether you are a vegetarian, a sportsman, or a vegan, we have examined the best recipe apps with hearty recipes that appeal to every lifestyle. We have listed the best recipe apps for iPhone that you will love to use! […] More

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