ATTRIBUTION
Mobile attribution refers to the process of tracking a channel and metrics related to that channel such as attributing ad spend to user engagement or installs based on certain variables. Attribution helps advertisers to understand what happens when a user interacts with a mobile ad. A successful mobile attribution covers the whole conversion funnel.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in News, Trends & ReportsTürkiye’s mobile game revenue reaches $2.8B as Dream Games and Peak generate over80% of industry revenue
Türkiye’s mobile gaming industry continues to expand despite slower growth across the global market, with annual revenue from Turkish-developed mobile games rising from $504 million in 2020 to nearly $2.8 billion in 2025, according to AppMagic’s Türkiye’s Mobile Gaming Landscape 2026 report. The increase represents growth of approximately 450% over five years and has lifted […] More
-
Threads User and Revenue Statistics (2026)
Meta’s Threads, which attracted 10 million signups in the first seven hours of its launch, enables users to submit brief text messages of up to 500 characters, add links, photographs, and videos for up to five minutes, and communicate with other platform users by like, reposting, and reacting to their postings. The microblogging app, which […] More
-
in Deals and IPOs, NewsAffle acquires AdColony Technology assets and trademark from Digital Turbine
Affle has entered into a definitive agreement to acquire key AdColony technology assets and trademark rights from Digital Turbine, marking a significant move in the mobile advertising sector as companies continue to consolidate technology, data, and publisher relationships. The transaction will be completed through Affle MEA FZ LLC, a subsidiary of Affle. The acquisition includes […] More