ATTRIBUTION WINDOW
An attribution window is a time period when a publisher can claim a click or impression led to an event like install, registration, or purchase. If an advertiser sets an attribution window of seven days and if a user clicks on an ad and installs within seven days, that publisher receives the credit.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
988 Views
in News, Press ReleasesFraudulent ‘CryptoRom’ apps bypass Apple and Google’s app review
UK-based cybersecurity company Sophos announced on Wednesday that it has discovered fraudulent ‘’CryptoRom’’ mobile apps that evaded the app review process on Apple’s App Store and Google Play Store. The fraudsters approached their victims by creating fake profiles on Tinder and Facebook, and then asked them to move their conversations to WhatsApp, where they were […] More
-
1.1k Views
in News, Product Launches & UpdatesTwitter replaces its free API with a paid monthly plan
Elon Musk’s social networking platform Twitter announced that the company will no longer offer free access to its API starting February 9th. Third party developers who offer services powered by the API will now be required to subscribe to Twitter’s upcoming basic tier, the Twitter Developer account said on Thursday. While the company hasn’t disclosed […] More
-
878 Views
in News, Press ReleasesDoubleVerify identifies first large-scale ad fraud scheme to target audio apps
Digital ad-tech and verification company DoubleVerify announced on Thursday that its Fraud Lab team has discovered a first-of-its-kind large-scale ad impression fraud scheme named ‘’BeatSting’’ that specifically targets audio inventory. The US-based company, which recently extended its partnership with Elon Musk’s Twitter, said that advertisers that don’t have protection lose up to $1 million every […] More