ATTRIBUTION WINDOW
An attribution window is a time period when a publisher can claim a click or impression led to an event like install, registration, or purchase. If an advertiser sets an attribution window of seven days and if a user clicks on an ad and installs within seven days, that publisher receives the credit.
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How to Get Featured on the App Store
If you think about “holy grails” in the App Store from a mobile marketing perspective, there are a few things that come to mind: Another “holy grail” people may consider (and slightly more tangible) would be the illustrious App Store feature – placements on the App Store beyond the search results. Coveted by every developer […] More
AppsFlyer unveils Attribution Reporting API integration for Android Privacy Sandbox
AppsFlyer has officially introduced its Attribution Reporting API integration for Google Privacy Sandbox for Android, along with Unity ads. Developed in close collaboration with Google’s Android Sandbox team, this new technology promises to revolutionize the way marketers navigate user privacy while optimizing ad performance. The phased global rollout of AppsFlyer’s Attribution Reporting API integration brings […] More
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In-game audio advertising firm Odeeo raises $5 million
Tel Aviv-based Odeeo has raised $5 million to scale its global operations and enhance its non-intrusive audio ads in mobile games. The funding round, led by Atinum Investments, positions the company to expand its reach in key markets like North America, where Odeeo is ramping up operations to connect advertisers with millions of mobile gamers […] More
