ATTRIBUTION WINDOW
An attribution window is a time period when a publisher can claim a click or impression led to an event like install, registration, or purchase. If an advertiser sets an attribution window of seven days and if a user clicks on an ad and installs within seven days, that publisher receives the credit.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in Deals and IPOs, NewsThe Trade Desk acquires Sincera
The Trade Desk, a global leader in ad tech, has announced the acquisition of Sincera. Known for its expertise in aggregating metadata and media telemetry data, Sincera has quickly emerged as a trusted provider of insights into programmatic advertising. While the financial terms of the deal remain undisclosed, this partnership aims to revolutionize how advertisers […] More
Aonic invests initial $10M in Mega Fortuna as part of $70M acquisition strategy
Based in Bursa, Türkiye, Mega Fortuna boasts 10 million MAUs for its mobile gaming discovery and loyalty platform. Aonic, a fast-growing video gaming and technology group, has completed a $10 million minority investment in Mega Fortuna. The deal includes an option for Aonic to acquire the entire share capital of Mega Fortuna for a valuation of […] More
Publicis Groupe merges Publicis Worldwide and Leo Burnett to launch new creative unit “Leo”
Publicis Groupe has announced the merger of its two iconic creative networks, Publicis Worldwide and Leo Burnett, into a single entity named “Leo.” This new global unit is designed to integrate creativity and data in response to the growing influence of generative artificial intelligence (AI) in marketing strategies. Leo brings together an impressive collective of […] More
