Intelligent Optimization (io) is a mobile ad network aiming at increasing customer acquisition for advertisers. With their machine learning system which enables them to get better results making better decisions, io aims at providing advertisers the right audience that they would like to work with.
They claim to offer a powerful performance across multiple channels and devices with their True Prospecting service. io also aims at helping its users receive insights from their ad campaigns with its CODA (Client Oriented Data Analysis Team).