Meta unveils ‘CLICK HERE’: A deep dive into the art and science of digital marketing

Meta’s Chief Marketing Officer and VP of Analytics, Alex Schultz, is set to provide a comprehensive guide with his newly announced book, CLICK HERE: The Art and Science of Digital Marketing and Advertising. Scheduled for release on October 7, 2025, the book aims to be an essential resource for marketers of all levels, offering key insights into Meta’s advertising ecosystem and beyond.

Co-published by Wildfire (UK) and Little, Brown and Company (US), CLICK HERE will explore the fundamental principles that drive successful digital marketing campaigns. Schultz, who has spent over two decades refining his expertise in business growth and analytics, will share strategies on selecting the right advertising channels, optimizing creative testing, leveraging generative AI, and implementing accurate measurement tools. These insights promise to offer a roadmap for businesses looking to navigate the fast-evolving digital advertising landscape effectively.

With an impressive career trajectory that includes roles at eBay and advisory positions for high-profile startups such as Airbnb and Coursera, Schultz brings unparalleled knowledge to the table. His experience at Meta over the last 17 years has positioned him at the heart of the company’s ad evolution, granting him unique insights into how to harness Meta’s tools for maximum impact. Interestingly, his passion for growth strategies began with an instructional website on paper airplanes, which became the world’s largest in its niche—an early testament to his ability to build and scale digital platforms.

While marketing books are often dismissed as generic, CLICK HERE stands out due to Schultz’s direct involvement in shaping Meta’s ad-serving algorithms and processes. His perspective provides a rare behind-the-scenes look at how the tech giant’s advertising ecosystem has developed, offering valuable lessons for marketers seeking to optimize their campaigns in a data-driven world.

The book will be available in hardcover, ebook, and audio formats, and pre-orders are currently open in both the US and the UK. For those looking to refine their digital marketing strategies with expert-backed insights, CLICK HERE may be the definitive guide to unlocking advertising success in the modern digital landscape.

You can click here (US) or here (UK) to pre-order.