Integral Ad Science acquires digital content classification company Context

Integral Ad Science announced on Tuesday that it has acquired Context, a Paris-based digital content classification company. Financial terms of the deal were not disclosed. 

The Context deal marks IAS’ third acquisition in the past 12 months, following the acquisition of programmatic advertising transparency provider Amino Payments in January 2021 and CTV ad platform Publica in August 2021

Founded in 2009 by Will Luttrell, Helene Monat, Foster Provost, Bryan St. John, Josh Attenberg and Kent Wakeford, Integral Ad Science went public in July 2021. 

“Marketers require sophisticated contextual targeting and avoidance solutions that offer precision and flexibility, especially as the industry moves to a cookie-less world,” said Lisa Utzschneider, CEO of IAS. “The acquisition of Context builds on our existing capabilities and accelerates our product roadmap, particularly in video classification for social media and CTV applications. It also furthers our vision of offering tailored solutions to our customers. I’d like to welcome Jack Habra, CEO, along with Context’s impressive team to IAS.” 

Founded in 2016, Context, formerly Reminiz, provides an artificial intelligence (AI) driven technology that offers image and video classification across various digital media including social media platforms and connected TV (CTV). 

“We are delighted to join with IAS to advance their market leading contextual targeting and classification capabilities,” said Jack Habra, CEO of Context. “Our technology is designed to deliver critical insights to help marketers optimize their campaigns, and we look forward to realizing Context’s full potential as part of IAS.”

Written by Jordan Bevan

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