Jordan Bevan
Mayfair Equity Partners announced recently that it is investing $120 million to acquire a majority stake in mobile advertising platform LoopMe. The investment values LoopMe at close to $200 million.
LoopMe offers artificial intelligence and machine learning based technology platform for brand advertisers to optimize media campaign delivery in real time.
Founded in 2021, the company has forecast a gross revenue of approximately $100 million for the full year 2021, with revenue growth of approximately 50% annually over the past three years. Currently, most of the company’s revenues come from the United States. The company plans to use the investment to accelerate growth in its core markets such as the United States while expanding into new geographies, including Japan.
“LoopMe has experienced phenomenal growth over the past ten years, particularly in the U.S., within the mobile video app ecosystem and now in CTV,” said Stephen Upstone, CEO and founder of LoopMe. “As a leading data and privacy-compliant software platform delivering exceptional performance without the need for personal identifying data, LoopMe is poised for continued success given ongoing market developments with regards to data regulation and usage. We are excited to welcome the support of Mayfair Equity Partners as we expand into new geographies and add new product offerings around data and measurement.”
Mayfair will become the majority investor, partnering with LoopMe’s founders, Stephen Upstone and Marco van de Bergh, its wider management team and existing institutional investors including BGF.
“Over the last decade the mobile brand-based advertising market has undergone a period of rapid growth, expanding to over $8 billion in size. This is a very dynamic part of the AdTech ecosystem, which is supported by increasing handset penetration and the desire for personalised digital content. We have long been impressed with LoopMe’s strong growth and market leadership, and we see significant opportunity to continue that trajectory by supporting their mobile in-app and CTV capabilities,” said Daniel Sasaki, Managing Partner at Mayfair Equity Partners. “We are thrilled to back Stephen and Marco as LoopMe continues its expansion and diversification, particularly across the US, APAC and EMEA.”
The transaction is expected to close by or before February 2022, subject to customary approvals.
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