Maya Robertson
Market intelligence firm Sensor Tower has received a strategic investment from Shinhan Securities, one of South Korea’s largest brokerage and investment banking firms, to accelerate the development of its Generative AI and web data products.
The investment—terms of which were not disclosed—comes as Sensor Tower continues to expand its reach across mobile, PC, console, and web analytics. The funds will be used to enhance the company’s AI-driven data capabilities and fuel product innovation, particularly in generative AI insights that map how artificial intelligence is reshaping digital ecosystems.
Sensor Tower has reported a 60% compound annual revenue growth rate over the past five years and now counts more than 2,500 enterprise clients, including global brands such as Microsoft, P&G, Tencent, and UBS. The company’s data coverage has recently broadened through the acquisitions of Video Game Insights and Playliner, alongside the launch of Web Insights, a platform providing analytics on desktop and mobile web traffic based on first-party data.
According to Sensor Tower CEO Oliver Yeh, the partnership with Shinhan will help deepen the company’s AI capabilities and provide customers with “richer insights into how AI is influencing every corner of the digital economy.” Yeh added that integrating generative AI directly into its intelligence tools will improve visibility across advertising, consumer engagement, and performance data.
Shinhan Securities joins Riverwood Capital, Paramark Ventures, and Bain Capital Credit as existing investors. The firm said its participation reflects growing interest in data and AI-driven market analytics.
“We are pleased to partner with Sensor Tower, a company at the forefront of digital intelligence and analytics,” said Damian Kang, Global Equity Team Lead at Shinhan Securities. “In the era of AI and digital transformation, data value is defined by its depth, timeliness, and usability. Sensor Tower’s global reach and proprietary data position it as a leader in that space.”
Sensor Tower projects that consumer spending on mobile apps will reach $160 billion in 2025, with users spending more than 4.3 trillion hours in apps worldwide. For the first time, spending on non-gaming apps is expected to surpass that on games, driven by the rapid rise of AI-powered chatbots and productivity tools.
The investment marks another milestone in Sensor Tower’s expansion strategy following its 2024 acquisition of data.ai, as the company strengthens its focus on generative AI to support advertisers, developers, and investors navigating an increasingly data-driven digital economy.
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