MediaSense acquires R3 to expand global reach and service range

In a strategic move to strengthen its global presence and broaden its service offerings, MediaSense, an independent global media advisor, has announced the acquisition of R3, a prominent creative and media advisory firm. The acquisition is expected to significantly enhance MediaSense’s reach across North America and Asia, positioning the company to provide clients with a more comprehensive suite of marketing and media solutions.

This transaction marks MediaSense’s second major acquisition this year, following the purchase of PwC’s Marketing & Media advisory team in May 2024. By adding R3 to its portfolio, MediaSense aims to broaden its expertise beyond media operations into the realms of creative content and marketing management. This expanded service capacity aligns with the company’s long-term growth strategy, established after Apiary Capital acquired a substantial stake in MediaSense in 2021. With R3’s inclusion, MediaSense can now better support brands in managing the increasingly interconnected landscape of media, content, data, and technology.

MediaSense says the addition of R3 not only accelerates its growth but also strengthens its advisory capabilities in marketing operations. Unlike the PwC acquisition, which bolstered financial compliance and scaled operations, R3 brings deep expertise in creative and marketing strategy, alongside a strong regional foothold in North American and Asian markets. This will enable MediaSense to deliver enhanced performance solutions and help clients optimize their operations on a global scale.

MediaSense’s CEO, Graham Brown, expressed enthusiasm for the acquisition, highlighting that the move reflects a response to evolving client demands for integrated advisory services across diverse territories and disciplines. “Our clients are increasingly seeking cohesive strategies that encompass media, creative, and operational excellence. With R3, we are adding value to our offerings, particularly in North America and Asia, and are thrilled to welcome R3’s experienced teams to MediaSense,” Brown stated. He emphasized that the expanded capabilities in creative and content management will provide clients with a unified approach to navigating marketing complexities.

With R3’s co-founders, Greg Paull and Shufen Goh, joining the leadership team, MediaSense expects to leverage their expertise in guiding brands through marketing transformations. Both companies will continue to operate under their respective names, maintaining their identities while working as a unified advisory powerhouse.

Greg Paull, R3’s Co-Founder, remarked on the synergy between the two firms, stating, “Joining forces with MediaSense allows us to offer an even more expansive global advisory service. Together, we are well-positioned to support brands with integrated insights as they evolve their marketing strategies through agency, data, and technology collaborations.”

This acquisition strengthens MediaSense’s ability to advise clients managing over $60 billion in marketing spending and increases its workforce by 30%, bringing the total headcount to over 230 employees.