Maya Robertson
Media and Games Invest’s (MGI) media unit Verve Group has acquired London-based mobile demand side platform Dataseat to boost its user acquisition offerings. The companies didn’t disclose the financial terms of the deal.
Founded in 2018 by David Philippson and Paul Hayton, Dataseat is an in-house platform offering developers and gaming companies user acquisition solutions based on contextual signals instead of IDFA.
Following the acquisition, Dataseat’s team and the founders Philippson & Hayton will join Media and Games Invest and its operations will be integrated into MGI’s offerings.
MGI said that the acquisition will enable the company to empower its DSP segment which currently accounts for 7% of its total revenue. It also said the Verve team will now have access to its database, a game portfolio with 800 million users and its SDK used in 20,000 apps with 2 billion users.
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Media and Games Invest, an ad-software platform founded in 2011 and mainly active in North America and Europe, made over 35 acquisitions over the last six years.
Last year, the company acquired digital ad tech company Smaato for $170 million to strengthen its offerings.
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