Comscore acquires marketing analytics and measurement firm Shareablee

TV and digital measurement company Comscore announced that it has acquired Shareablee, a marketing analytics and measurement company in the social media space. 

The financial terms of the deal were not disclosed but AdExchanger reported that Comscore paid $45 million for the Shareablee deal. 

Founded in 2013, Shareablee, a Meta for Media Measurement Partner, provides analytics and intelligence to many of the world’s largest brands, publishers and agencies including Mondelez, GroupM, ESPN, NBCUniversal, and Vox Media. 

With the acquisition, which closed on December 16, Comscore and Shareablee have joint clients that will “benefit from a true cross-platform view” of their marketing reach and effectiveness.

Comscore says it plans to expand its Media Metrix® and Video Metrix® currencies to include Shareablee’s social media engagement and video insights.

“Comscore is committed to the future and helping customers have a comprehensive view of the consumer across platforms, while understanding the unique engagement on premium video. The future of measurement would not be complete without including the impressions delivered by the social media platforms,” said Bill Livek, CEO and Executive Vice Chair, Comscore. “For marketers, this inclusion into our currencies will present great opportunity to maximize their outcomes on advertising investments. We see many opportunities to help our clients grow their viewing audiences and maximize their impact using social platforms.”

For the third quarter of 2021, Comscore reported a revenue of $92.5 million, up 5% year-over-year. 

Also Read: Comscore to offer CTV measurement for YouTube and YouTube TV

Comscore reveals that Shareablee has built a proprietary taxonomy of over twenty million publishers, advertisers and content creators in over seventy global markets that publish millions of videos, images and articles each day across the major social media platforms – delivering a vast array of performance-based insight that is a natural complement to Comscore’s currency TV, CTV, OTT, movie and digital measurement solutions. 

“At our core, we believe that content matters, and that data and insights can make storytelling more impactful. We are thrilled to join forces with Comscore and look forward to finding new ways to jointly drive innovation,” said Tania Yuki, CEO and Founder of Shareablee. “Our large-scale social measurement capabilities provide critical insight into changing content consumption and consumer behaviors, particularly when it comes to shedding light on Gen Z, and fit perfectly alongside Comscore’s comprehensive cross-platform intelligence. Bringing the resources and measurement sophistication of Comscore to our product development capabilities will be very exciting for the whole market.”