Maya Robertson
Adjust announced a partnership with Salesforce Marketing Cloud on Salesforce AppExchange in order to provide customers a “more complete view of the user journey” from an email directly to in-app with Adjust’s deep linking technology.
Adjust’s data integration with Marketing Cloud aims to provide customers marketing measurement insights in order to increase app installs, revenue, ROI, and lifetime value (LTV).
“Collaborating with Marketing Cloud means that we can develop solutions that can better power the growth of companies around the world,” said Lokesh Bidhan, senior director of partnerships at Adjust. “Our core focus is to bring actionable insights into the full user journey and this collaboration helps fulfill this for more businesses around the world.”
The initial integration for email campaign and attribution management will help brands optimize their campaigns and increase in-app engagement. It also paves the way for further integrations between Adjust and Marketing Cloud, increasing the strategic value of each.
Adjust was acquired by mobile app technology company AppLovin this year. Salesforce is also having a busy year in terms of acquisitions and partnerships. In July, the company completed its $27.7 billion Slack acquisition.
Salesforce AppExchange has driven more than 6,000 listings, 9 million customer installs and 117,000 peer reviews so far.
“Adjust is a welcome addition to AppExchange, as they accelerate digital transformation for customers by providing granular measurement and analytics,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success.”
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