Deep Linking
Deep linking is a marketing method where advertisers send users coming from user acquisition or retargeting campaigns to a specific page within a mobile app. Deep links are used to improve user experience for promotion campaigns and special offers in order to save users’ time and to increase conversion and retention rate eventually.
Directing users to a specific app page instead of homepage or onboarding pages increases the chance of convincing users to take action. While e-commerce apps use deep linking to run a special discount for their product portfolio, game apps prefer deep links to run their special deals for gamers. With the help of deep links, advertisers increase Return on Investment by increasing sales with an easy-to-follow user journey.
Deep Linking on Android: Android 6.0 (API Level 23) or later
Deep Linking on iOS: iOS9 or later
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsGlobal gen AI spending set to skyrocket to $644 billion in 2025
The worldwide investment in generative artificial intelligence (GenAI) is poised to reach an astounding $644 billion in 2025, marking a 76.4% surge from the previous year, according to a recent forecast by Gartner. This rapid growth underscores the evolving landscape of AI-driven technology, as businesses seek to capitalize on advancements in foundational models and AI-powered […] More
- in News
Apple and Google app stores found hosting VPNs tied to sanctioned Chinese firm
A recent investigation has uncovered that Apple and Google have been hosting multiple virtual private network (VPN) apps with direct links to a Chinese cybersecurity firm sanctioned by the U.S. government. These VPN apps, which have collectively amassed millions of downloads, are associated with Qihoo 360, a company accused of having ties to the Chinese […] More
Roblox expands monetization with Google-powered rewarded ads
Roblox, the massively popular gaming platform with over 85 million daily active users, is taking a significant step forward in its monetization strategy. The company has officially partnered with Google to introduce Rewarded Video Ads, offering players in-game rewards in exchange for watching ads. This move not only opens new revenue streams for developers but […] More
