Sophie Blake
Barcelona-based programmatic AdTech company Tappx today announced the acquisition of video generation and monetization platform PlayOn Content for an undisclosed amount.
PlayOn Content’s proprietary video players help media publishers to maintain their video inventory. Using advanced technologies, it allows them to transform their written and photographic content into monetizable videos. Its partners include HuffPost, Prisa Radio and Grupo Kiss FM in Spain, and Televisa, Grupo Expansión and Multimedios GLP across Latin America.
The acquisition will allow the company to strengthen its audiovisual monetization offering with Tappx’s contextual AV technology named ‘Contextualize-It’, the companies said in a press release.
It will also help the company expand its services into the United Kingdom, Portugal, LATAM and Spain Markets.
“PlayOn Content has developed a video player with innovative solutions that brings more video content to web publishers, which is completely complementary to Tappx’s solutions,’’ said Tappx CEO Daniel Renia. ‘’By integrating the PlayOn Content player with Tappx’s monetization and contextualization solutions, we can bring much more value to publishers, allowing them to make important qualitative leaps in strategies for generating and monetizing video content.”
Following the acquisition, PlayOn Content will keep operating under its existing brand and the two companies will share their resources and insights with each other.
“In order to grow you have to know how to learn and how to be part of something greater,’’ said Jordi Sabat, the founder and CEO of PlayOn Content. ‘’Tappx is a group which has enormous experience and reach, and I look forward to exploring the notable synergies in our business model and product roadmaps further.”
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