Snap launches App Power Pack to boost ad campaign performance on Snapchat

Snap has introduced the App Power Pack, a new suite of ad products and optimizations designed to enhance campaign performance for app marketers on its platform. The offering includes updated ad formats, targeting tools, and interactive elements aimed at improving app installs and engagement.

The App Power Pack supports both SKAdNetwork (SKAN) and non-SKAN campaigns, allowing advertisers to integrate the tools into existing campaigns with minimal setup. According to Snap, campaigns leveraging these features are already seeing at least a 25% increase in app installs.

Among the new features is Playable App Ads, currently in alpha testing for non-SKAN campaigns, which let Snapchat users try a mini version of an app or game without leaving the platform. Another addition, App End Cards, automatically pull two images from the App Store to appear at the end of Snap Ads and Story Ads, providing a more detailed preview and driving engagement.

Snap has also expanded Sponsored Snaps, its first ad format that appears directly in the Chat inbox. The feature allows advertisers to reach users where they frequently engage, and in Q2 2025, Sponsored Snaps drove an 18% lift in unique converters across app installs and purchases.

To help marketers control costs, the App Power Pack includes improved Target Cost-Per-Acquisition (tCPA) bidding, which dynamically optimizes delivery to reach the right audience at the right time. Advertisers can now leverage these solutions across multiple campaign types, with additional reporting metrics available for both SKAN and non-SKAN campaigns.

The launch comes as mobile gaming revenue continues to grow, with worldwide revenue projected to reach $126 billion in 2025 and expected to exceed $164 billion by 2030. Snap’s efforts align with the increasing demand for immersive, socially connected experiences that drive app engagement.