Rovio releases inclusive game development guide to foster diversity and representation

Finnish game developer Rovio has taken a significant step toward fostering diversity and inclusion in the gaming industry by publishing a comprehensive guide for inclusive game development and marketing. The free playbook serves as a valuable resource, offering actionable insights, how-to guides, and practical advice on various aspects of game development to create a more inclusive gaming experience.

The playbook addresses crucial areas such as accessibility, the importance of diverse narratives, and the avoidance of harmful stereotypes in gaming content. By guiding and building diverse user research, ensuring player safety, and establishing an inclusive workforce, Rovio aims to contribute to a more equitable and representative gaming landscape.

Rovio’s Chief Sustainability Officer, Heini Kaihu, emphasized that the journey toward inclusive games begins with building diverse and inclusive game companies. The playbook is a culmination of collective feedback from Rovio’s staff, reflecting the company’s commitment to fostering a culture of diversity and inclusion.

Kaihu stated, “There are no simple hacks or shortcuts to building diverse and inclusive games; it all starts with building diverse and inclusive game companies.” Rovio envisions the guide as a catalyst for new conversations within the gaming community, encouraging self-reflection, engaging in discussions with individuals from various backgrounds, and challenging existing perceptions.

The gaming industry has been increasingly recognizing the importance of diversity and representation in both game development and the content itself. Rovio’s initiative signifies a commitment to creating more welcoming spaces within the industry and sets the stage for further initiatives aimed at transforming the gaming landscape into a space that truly reflects the diversity of its audience.

In Q3 2023, the gaming industry saw a 9% decrease in venture funding, falling to $454 million from the second quarter’s $498 million, as outlined in a recent report. This continues a trend that began with the peak of venture capital (VC) funding in gaming at a remarkable $3.32 billion in Q4 2021. Since then, each successive quarter has witnessed a consistent decline. The funding levels have not surpassed the billion-dollar mark since Q4 2022, indicating a shift back to pre-pandemic patterns.