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RedTrack, an AI-powered platform specializing in analytics and automation for media buyers, has successfully closed a $3.2 million Series A funding round. The round was lead by LeadVentures with contributions from InstaVC, IronWolfCapital, and angel investor Balazs Gandera.
RedTrack’s platform is currently used to manage and analyze over 60,000 ad accounts, driving $2 billion in revenue for more than 800 businesses globally. With this new capital, RedTrack plans to strengthen its product team, accelerate AI development, and expand its presence in the U.S. market, positioning itself as an essential tool for media buyers in the e-commerce and direct-to-consumer sectors.
RedTrack offers SMEs a powerful yet affordable alternative to the high-end tools used by major corporations. Its unified platform allows media buyers to track performance, gain insights, and automate decisions across multiple channels—all from a single interface. This eliminates the need for fragmented analytics tools and manual tracking, streamlining the entire digital marketing process. RedTrack’s integration with platforms like Facebook, TikTok, Google, WooCommerce, and Shopify allows businesses to gain a holistic view of their ad performance, from initial awareness to customer retention.
“RedTrack was built to solve the pain points of digital marketers who juggle multiple ad platforms and disjointed tracking systems,” said Vladyslav Zhovtenko, CEO of RedTrack. “Our focus is on delivering comprehensive insights at a transparent and predictable price, enabling businesses to understand the full scope of their ad campaigns. This funding will allow us to enhance our multi-touch attribution model, ensuring media buyers can see every interaction in the customer journey.”
RedTrack’s AI-powered analytics are designed to provide actionable insights, helping media buyers avoid common marketing pitfalls and make smarter budget decisions. By automating data collection and performance tracking, the platform frees up media buyers to focus on strategy and creative development, rather than getting bogged down in the technicalities of campaign management. These AI-backed tools enable users to run more effective campaigns that engage audiences and boost conversion rates.
Balázs Haszonics, CEO of LeadVentures, praised RedTrack’s forward-thinking approach, stating, “RedTrack has leveled the playing field for e-commerce and DTC businesses by providing them with an affordable, intelligent platform. Their ability to cater to both SMEs and larger enterprises speaks volumes about the versatility and potential of their technology.”
A significant portion of RedTrack’s growth has come from the U.S. market, where the company has already established a compliant business structure. Currently, around 45% of RedTrack’s user base consists of U.S.-based businesses, and with the new funding, the company plans to deepen its penetration into this key market. The U.S. expansion is expected to further solidify RedTrack’s role as a leading player in digital ad tracking and optimization.
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