PvX Partners secures $3.8M in seed funding to help consumer apps achieve scale

PvX Partners, a financing platform focused on scaling consumer apps, has raised $3.8 million in seed funding. The investment round was co-led by Play Ventures and General Catalyst, with additional backing from prominent angel investors, including Michail Katkoff (Founder of Deconstructor of Fun) and Matej Lancaric (Founder of two & a half gamers). This funding will propel PvX Partners’ growth, beginning with the expansion of PvX Capital.

For consumer and gaming app developers, achieving sustainable scale is often hindered by financial constraints. Traditional financing options—whether bootstrapping, equity dilution, or high-risk debt—come with considerable drawbacks. PvX Partners aims to redefine growth financing through PvX Capital, a flexible funding solution designed to help companies accelerate their marketing investments while mitigating downside risk.

Through a partnership with General Catalyst’s Customer Value strategy, PvX Capital offers Cohort Financing, an adaptive model that aligns capital allocation with performance. This approach allows businesses demonstrating strong user acquisition metrics to scale efficiently, targeting growth trajectories of up to $25 million annually. The process is designed for speed and efficiency, with term sheets delivered within 24 hours and funds deployed within days.

Several high-growth consumer apps have already leveraged PvX Capital, including Dabble, Top App Games, MysteryTag, and Playsome, demonstrating the model’s effectiveness in fueling rapid expansion.

“Having navigated the gaming industry ourselves, we understand the financial roadblocks that founders face,” said Joe Wadakethalakal, Co-Founder and CEO of PvX Partners. “When a company has predictable marketing returns, there’s no reason for founders to dilute their ownership or take on excessive risk just to scale. PvX Capital offers the best of both worlds—equity’s flexibility with debt’s efficiency—to create a financing solution that works alongside founders, not against them.”

Kenrick Drijkoningen, General Partner at Play Ventures, echoed this sentiment: “In today’s market, growth equity is both expensive and scarce. PvX Capital fills a critical gap, providing fast, flexible capital that enables companies to expand without unnecessary dilution. This is exactly the kind of solution our portfolio companies need.”