PubMatic expands partnership with Western Union

In a strategic move to enhance commerce media capabilities, PubMatic has expanded its collaboration with Western Union. The updated partnership leverages PubMatic’s Sell-Side Platform (SSP) to improve on-site monetization and extend audience reach through Western Union’s first-party data.

This expanded alliance allows Western Union to use PubMatic’s SSP and Convert audience extension tool to deliver targeted advertising across brand-safe digital channels. The integration enables advertisers to connect with Western Union’s diverse and multicultural customer base through tailored and impactful campaigns.

Western Union also utilizes PubMatic’s OpenWrap header bidding solution to consolidate and optimize its monetization strategies. By managing these initiatives through a unified technology stack, Western Union aims to streamline its operations, minimize inefficiencies, and create a more cohesive advertising framework.

Tim Rogers, VP of Commerce Media at PubMatic, emphasized the significance of the partnership, noting that combining Western Union’s audience insights with PubMatic’s SSP creates targeted and valuable advertising opportunities. “This collaboration broadens our work with financial services companies while building a global commerce media ecosystem,” Rogers said.

Western Union Media Network serves as a platform for businesses to engage with hard-to-reach multicultural consumers. When paired with PubMatic’s cross-channel inventory, advertisers gain access to extended campaign opportunities that span various devices and platforms.

Chris Hammer, Senior Vice President of Western Union Media Network, highlighted the partnership’s potential for enhancing customer engagement. “PubMatic’s expertise in leveraging data ensures impactful campaigns while maintaining a premium user experience. This collaboration strengthens our ability to connect brands with our global customer base in meaningful ways,” Hammer stated.