Retargeting
Retargeting is an advertising technique where mobile marketers and app developers target the audience who already showed an interest in the mobile app. There are two types of retargeting approaches in the mobile marketing ecosystem.
The first one is about convincing users who visited an app page, or clicking an ad to install the app. For this type of retargeting, mobile marketers can prefer communication sources including:
- Push notifications
- Newsletters
- Social media engagement
- In-app messages
The second one is called re-engagement where mobile advertisers focus on users who uninstall an app for good. In re-engagement campaigns, if the user re-install the app, this user is re-attributed to the previous attribution source. This is called reattribution.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in News, Press ReleasesFraudulent ‘CryptoRom’ apps bypass Apple and Google’s app review
UK-based cybersecurity company Sophos announced on Wednesday that it has discovered fraudulent ‘’CryptoRom’’ mobile apps that evaded the app review process on Apple’s App Store and Google Play Store. The fraudsters approached their victims by creating fake profiles on Tinder and Facebook, and then asked them to move their conversations to WhatsApp, where they were […] More
-
Twitter replaces its free API with a paid monthly plan
Elon Musk’s social networking platform Twitter announced that the company will no longer offer free access to its API starting February 9th. Third party developers who offer services powered by the API will now be required to subscribe to Twitter’s upcoming basic tier, the Twitter Developer account said on Thursday. While the company hasn’t disclosed […] More
-
in News, Press Releases
DoubleVerify identifies first large-scale ad fraud scheme to target audio apps
Digital ad-tech and verification company DoubleVerify announced on Thursday that its Fraud Lab team has discovered a first-of-its-kind large-scale ad impression fraud scheme named ‘’BeatSting’’ that specifically targets audio inventory. The US-based company, which recently extended its partnership with Elon Musk’s Twitter, said that advertisers that don’t have protection lose up to $1 million every […] More
