Retargeting
Retargeting is an advertising technique where mobile marketers and app developers target the audience who already showed an interest in the mobile app. There are two types of retargeting approaches in the mobile marketing ecosystem.
The first one is about convincing users who visited an app page, or clicking an ad to install the app. For this type of retargeting, mobile marketers can prefer communication sources including:
- Push notifications
- Newsletters
- Social media engagement
- In-app messages
The second one is called re-engagement where mobile advertisers focus on users who uninstall an app for good. In re-engagement campaigns, if the user re-install the app, this user is re-attributed to the previous attribution source. This is called reattribution.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in News, Trends & ReportsGlobal mobile ad spend climbs 0.94% despite typical Q1 slowdown
Global mobile advertising spend increased by 0.94% quarter over quarter in Q1 2026, marking a significant departure from the seasonal slowdown that typically follows the holiday quarter, according to Singular’s Q2 2026 Quarterly Trends Report. Historically, the first quarter has seen a notable pullback in advertiser budgets after the peak shopping season. In Q1 2025, […] More
-
TikTok launches Agentic Hub to bring AI agents into advertising workflows
TikTok has introduced Agentic Hub, a new platform designed to help advertisers and technology partners integrate AI agents directly into campaign management workflows. The launch expands TikTok’s AI advertising ecosystem by providing a centralized marketplace for AI-powered tools built on its recently introduced Model Context Protocol (MCP). The new hub enables advertisers to discover, deploy, […] More
-
in NewsUK moves to ease Apple and Google app store payment rules under new competition push
The UK’s competition regulator has proposed easing restrictions on Apple and Google’s app store payment systems, in a move aimed at increasing competition in digital markets and expanding payment flexibility for developers. The Competition and Markets Authority (CMA) said the proposed framework would allow developers to direct users toward alternative payment options outside Apple’s App […] More