Retargeting is an advertising technique where mobile marketers and app developers target the audience who already showed an interest in the mobile app. There are two types of retargeting approaches in the mobile marketing ecosystem.
The first one is about convincing users who visited an app page, or clicking an ad to install the app. For this type of retargeting, mobile marketers can prefer communication sources including:
- Push notifications
- Social media engagement
- In-app messages
The second one is called re-engagement where mobile advertisers focus on users who uninstall an app for good. In re-engagement campaigns, if the user re-install the app, this user is re-attributed to the previous attribution source. This is called reattribution.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Check out these 6 best news aggregator apps to keep up with the latest news happening around the world around your favorite topics, from thousands of global & local news publishers, websites, blogs, social media channels and more! Feedly – Smarter News Reader First in our list of the best news aggregator apps is Feedly […] More
If you want to buy bitcoin or altcoins, you need to choose a crypto wallet where you can securely store your coins and tokens. These systems, which require complex passwords and require security measures such as two-factor authentication (2FA), make it possible for crypto and blockchain assets to be accessed only by their real owners. […] More
Arcade games, which are one of the most popular genres of the time with their simple and fast gameplay, still maintain their place on mobile, although not as much as before. In this list, we have brought together the best arcade games for Android to help you have a good time in a short time. […] More