Retargeting
Retargeting is an advertising technique where mobile marketers and app developers target the audience who already showed an interest in the mobile app. There are two types of retargeting approaches in the mobile marketing ecosystem.
The first one is about convincing users who visited an app page, or clicking an ad to install the app. For this type of retargeting, mobile marketers can prefer communication sources including:
- Push notifications
- Newsletters
- Social media engagement
- In-app messages
The second one is called re-engagement where mobile advertisers focus on users who uninstall an app for good. In re-engagement campaigns, if the user re-install the app, this user is re-attributed to the previous attribution source. This is called reattribution.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in InsightsGenerative AI: The Emerging Focus of Antitrust Scrutiny Against Big Tech
For decades, Google’s dominance in online advertising and search has attracted scrutiny from regulators and publishers alike. But while billion-dollar fines and antitrust lawsuits have chipped away at its ad-tech empire, the next battleground is taking shape elsewhere: generative AI. Unlike traditional search results that link users to websites, generative AI features like Google’s “AI […] More
- in Deals and IPOs, News
Didomi acquires Sourcepoint, expanding footprint in global privacy tech
Didomi, a France-based consent management platform (CMP), has acquired Sourcepoint, a U.S. and U.K.-focused privacy technology firm, consolidating two companies in the data compliance and consent management market. The deal, announced Tuesday, follows Didomi’s April acquisition of Addingwell, a server-side tagging company. Both acquisitions are backed by Marlin Equity Partners, which bought a majority stake […] More
TikTok’s reportedly planning a U.S.-only ‘M2’ app as ByteDance nears sale to avoid ban
TikTok may soon sidestep its looming U.S. shutdown with a new ownership deal and an American-only version of the app, as the company races to comply with the Protecting Americans from Foreign Adversary Controlled Applications Act. According to a new report from The Information, TikTok’s parent company ByteDance is close to finalizing a sale agreement […] More
