Real-Time Bidding (RTB)
Real-time bidding (RTB) is a type of programmatic media buying where mobile ad impressions are bought and sold automatically in real time. While publishers set floor prices and requirements for ad places, advertisers define their target audiences and bids accordingly.
There are 3 different parties involved in Real Time Bidding:
- Demand-Side Platform (DSP): Consists of mobile advertisers from agencies to mobile ad networks who want to buy and manage multiple ad spaces without wasting time and money.
Learn more about Demand-Side Platforms - Supply-Side Platform (SSP): Consists of publishers who want to sell pre-determined ad spaces within their mobile apps to mobile advertisers.
Learn more about Supply-Side Platforms - Ad Exchanges: Online marketplaces where advertisers and publishers buy and sell ad spaces automatically. There are two different kinds of ad exchanges. open exchanges or private exchanges. While open exchanges are open to everyone, the private exchanges are for the publishers who want to know who to sell and at what price.
Learn more about Ad Exchanges
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsUK games market records strongest growth since 2020 as mobile spending lifts 2025 revenue to £5.4bn
UK consumer spending on video games rose to £5.4 billion in 2025, marking a 7.4% year-on-year increase and the strongest annual growth the sector has seen since the pandemic-driven surge of 2020, according to new figures from the Entertainment Retailers Association (ERA). Data compiled by ERA using sources including NielsenIQ/GfK Entertainment, Omdia, and GSD/IFSE shows […] More
CES 2026: Roblox introduces new Homepage ad format and broadens programmatic buying
Roblox used CES 2026 to outline the next phase of its advertising strategy, unveiling a new homepage ad format and announcing expanded programmatic partnerships aimed at brands seeking to reach Gen Z and Gen Alpha audiences through interactive environments. The company introduced a premium Homepage Feature, a CPM-based ad placement positioned at Roblox’s main entry […] More
CES 2026: Adtech and AI take center stage as advertising technology evolves at Vegas showcase
The 2026 Consumer Electronics Show (CES) is featuring an expanding slate of advertising technology (adtech), marketing technology (martech), and AI-driven media solutions as exhibitors and thought leaders position their offerings for rapid adoption across digital marketing ecosystems. Several key adtech introductions are drawing attention at CES this year, underscoring the sector’s movement toward automated execution […] More
