Real-Time Bidding (RTB)
Real-time bidding (RTB) is a type of programmatic media buying where mobile ad impressions are bought and sold automatically in real time. While publishers set floor prices and requirements for ad places, advertisers define their target audiences and bids accordingly.
There are 3 different parties involved in Real Time Bidding:
- Demand-Side Platform (DSP): Consists of mobile advertisers from agencies to mobile ad networks who want to buy and manage multiple ad spaces without wasting time and money.
Learn more about Demand-Side Platforms - Supply-Side Platform (SSP): Consists of publishers who want to sell pre-determined ad spaces within their mobile apps to mobile advertisers.
Learn more about Supply-Side Platforms - Ad Exchanges: Online marketplaces where advertisers and publishers buy and sell ad spaces automatically. There are two different kinds of ad exchanges. open exchanges or private exchanges. While open exchanges are open to everyone, the private exchanges are for the publishers who want to know who to sell and at what price.
Learn more about Ad Exchanges
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in News, Trends & Reports58% of European ad executives expect agentic ad buying to reach operational scale within a year
Agentic advertising is moving closer to day-to-day media operations, but adoption remains uneven as companies increase AI investment while continuing to grapple with security, privacy and governance concerns, according to new research from IAB Europe. The industry group’s 2026 Impact of AI on Digital Advertising Report found that 58% of respondents expect agentic ad buying […] More
-
in News, Trends & ReportsJapan mobile games generate over $10 billion as downloads fall 5.4%
Japan’s mobile games market generated more than $10 billion (¥1.56 trillion) in in-app purchase revenue over the 12 months ending July 2026, even as both consumer spending and downloads declined year over year, according to Sensor Tower’s Japan Gaming 2026 report. Mobile game IAP revenue fell 5.1% compared with the previous year, but Japan still […] More
-
Google opens Android Auto and Android Automotive OS to games with general availability
Google has moved the games category for Android Auto and Android Automotive OS with Google built-in out of beta, allowing developers to publish compatible Android games to open testing and production tracks on Google Play. The general availability launch expands a program that previously involved early-access partners offering games designed for use while vehicles are […] More