Real-Time Bidding (RTB)
Real-time bidding (RTB) is a type of programmatic media buying where mobile ad impressions are bought and sold automatically in real time. While publishers set floor prices and requirements for ad places, advertisers define their target audiences and bids accordingly.
There are 3 different parties involved in Real Time Bidding:
- Demand-Side Platform (DSP): Consists of mobile advertisers from agencies to mobile ad networks who want to buy and manage multiple ad spaces without wasting time and money.
Learn more about Demand-Side Platforms - Supply-Side Platform (SSP): Consists of publishers who want to sell pre-determined ad spaces within their mobile apps to mobile advertisers.
Learn more about Supply-Side Platforms - Ad Exchanges: Online marketplaces where advertisers and publishers buy and sell ad spaces automatically. There are two different kinds of ad exchanges. open exchanges or private exchanges. While open exchanges are open to everyone, the private exchanges are for the publishers who want to know who to sell and at what price.
Learn more about Ad Exchanges
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsAI-assisted shopping drives early online holiday spending surge, Adobe data shows
U.S. consumers have pushed online holiday spending to nearly $79.7 billion in the first 23 days of November, marking a 7.5% year-over-year increase, according to Adobe’s latest analysis. The early-season momentum is being shaped not only by discounts rolled out ahead of Black Friday but also by a sharp rise in AI-assisted shopping behavior. Adobe’s […] More
- in News, Trends & Reports
Snapchat highlights rising post-holiday shopping activity as Q5 becomes a key marketing window
Snapchat is drawing attention to an often-overlooked period in the retail calendar, pointing advertisers toward the weeks following Christmas—now commonly labeled “Q5”—as a continued source of consumer spending. New survey data commissioned by Snap and conducted by Ipsos suggests that a substantial portion of its user base remains highly active during this time, both socially […] More
Latest Play Services update lays groundwork for media handoffs and item sharing
Google’s newest Play Services rollout is laying the groundwork for two notable upgrades to the Android ecosystem: streamlined media handoffs between devices and expanded item-location sharing within Find Hub. The update, version 25.46, began rolling out this week and introduces both consumer-facing improvements and developer-oriented APIs across connectivity, security, and system management. The update introduces […] More
