Monthly Active User (MAU)
Monthly active user (MAU) is a metric revealing the total number of unique users interacting with a mobile app in a 30 day period. MAU is a key performance indicator for app developers and mobile advertisers to assess:
- The quality of users coming from mobile advertising and user acquisition campaigns
- If there is a mobile ad fraud attempt to corrupt the marketing data
- The quality of the app content
- The quality of app user experience
- The popularity of the mobile app
- Other metrics including Lifetime Value, Retention Rate, and more.
DAU/MAU ratio is important to understand the rate of returning customers and the engagement rate so Daily Active User metric is also calculated to interpret MAU precisely.
Learn more about Daily Active User (DAU)
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in News, Trends & Reports58% of European ad executives expect agentic ad buying to reach operational scale within a year
Agentic advertising is moving closer to day-to-day media operations, but adoption remains uneven as companies increase AI investment while continuing to grapple with security, privacy and governance concerns, according to new research from IAB Europe. The industry group’s 2026 Impact of AI on Digital Advertising Report found that 58% of respondents expect agentic ad buying […] More
-
in News, Trends & ReportsJapan mobile games generate over $10 billion as downloads fall 5.4%
Japan’s mobile games market generated more than $10 billion (¥1.56 trillion) in in-app purchase revenue over the 12 months ending July 2026, even as both consumer spending and downloads declined year over year, according to Sensor Tower’s Japan Gaming 2026 report. Mobile game IAP revenue fell 5.1% compared with the previous year, but Japan still […] More
-
Google opens Android Auto and Android Automotive OS to games with general availability
Google has moved the games category for Android Auto and Android Automotive OS with Google built-in out of beta, allowing developers to publish compatible Android games to open testing and production tracks on Google Play. The general availability launch expands a program that previously involved early-access partners offering games designed for use while vehicles are […] More