Monthly Active User (MAU)
Monthly active user (MAU) is a metric revealing the total number of unique users interacting with a mobile app in a 30 day period. MAU is a key performance indicator for app developers and mobile advertisers to assess:
- The quality of users coming from mobile advertising and user acquisition campaigns
- If there is a mobile ad fraud attempt to corrupt the marketing data
- The quality of the app content
- The quality of app user experience
- The popularity of the mobile app
- Other metrics including Lifetime Value, Retention Rate, and more.
DAU/MAU ratio is important to understand the rate of returning customers and the engagement rate so Daily Active User metric is also calculated to interpret MAU precisely.
Learn more about Daily Active User (DAU)
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
188 Views
in News, Trends & ReportsSocial Media’s Double Edge: Teens Find Connection and Mental Health Resources Amid Rising Concerns
While rising rates of poor mental health among U.S. teens have sparked concern among parents, educators, and health professionals, new research paints a more nuanced picture of the role social media plays in adolescent well-being. According to two comprehensive studies conducted by the Pew Research Center, teens are not simply passive victims of online platforms […] More
126 Views
in News, Trends & ReportsPodcast advertising surges past $2 billion as digital ad market rebounds
Despite broader economic headwinds and industry-wide ad pullbacks, podcast advertising is proving to be a resilient and rapidly growing sector within the digital media landscape. According to a new joint report from the Interactive Advertising Bureau (IAB) and PwC, podcast ad revenues in the United States soared to $2.43 billion in 2024—a 26.4% year-over-year (YoY) […] More
199 Views
in NewsUnbundling the Giant: Navigating the Potential Breakup of Google’s Ad Tech Empire
On April 17, 2025, a U.S. federal judge ruled that Google holds an illegal monopoly in the digital advertising market, marking a pivotal moment in the tech industry. This decision, stemming from the Department of Justice’s antitrust case, has ignited discussions about the future of digital advertising and the potential ramifications of dismantling Google’s ad […] More