Monthly Active User (MAU)
Monthly active user (MAU) is a metric revealing the total number of unique users interacting with a mobile app in a 30 day period. MAU is a key performance indicator for app developers and mobile advertisers to assess:
- The quality of users coming from mobile advertising and user acquisition campaigns
- If there is a mobile ad fraud attempt to corrupt the marketing data
- The quality of the app content
- The quality of app user experience
- The popularity of the mobile app
- Other metrics including Lifetime Value, Retention Rate, and more.
DAU/MAU ratio is important to understand the rate of returning customers and the engagement rate so Daily Active User metric is also calculated to interpret MAU precisely.
Learn more about Daily Active User (DAU)
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
109 Views
in News, Product Launches & UpdatesMeta targets full AI-driven ad automation by 2026 :report
Meta Platforms is reportedly charting a course toward fully automating its advertising system by late 2026, aiming to allow businesses to launch entire campaigns with minimal human input. The company’s evolving suite of artificial intelligence tools is designed to handle everything from ad generation to real-time targeting and budget optimization—based only on a business’s website […] More
167 Views
in Deals and IPOs, NewsSnowflake acquires Crunchy Data to boost PostgreSQL capabilities for AI-powered enterprise applications
Snowflake has announced its intent to acquire Crunchy Data, a specialized provider of enterprise-grade PostgreSQL solutions, as it sharpens its focus on equipping its AI Data Cloud with more robust database capabilities. Crunchy Data, founded in 2012 and based in Charleston, South Carolina, is known for its enterprise-ready PostgreSQL deployments with enhanced security, scalability, and […] More
266 Views
in NewsWPP rebrands GroupM as WPP Media in strategic shift toward AI-integrated marketing
WPP has officially rebranded GroupM as WPP Media, a move signaling a broader transformation within the global advertising and marketing giant as it aligns itself with the demands of an increasingly AI-driven media environment. The rebranding consolidates the company’s media services under a unified identity and represents a deeper integration of data, technology, and talent […] More