CPS - Cost Per Sale
CPS, stands for Cost Per Sale, is a pricing model where mobile advertisers pay when a sales generated from a mobile ad campaign. With CPS, advertisers minimize the risk of conversion from an ad campaign.
Sales can be any form of in-app purchases, products sold in an e-commerce app, or purchases of services via mobile apps. Mobile ad networks running CPS campaigns for mobile apps determine a fixed price per sales to be charged from mobile advertisers.
CPS= Advertising Cost / Total Number of Sales
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
162 Views
in News, Trends & ReportsThreads surpasses X in daily US users, data shows
Meta’s Threads app, launched last summer as a direct rival to X, has been steadily gaining momentum in the United States, consistently surpassing X in daily active users (DAUs) since December, according to usage estimates from Apptopia shared by Business Insider. While X’s user base remains relatively flat, Threads has seen continuous growth in its […] More
-
123 Views
in News, Product Launches & UpdatesApple Search Ads launches in Brazil and more Latin American markets
First announced at the end of February, Apple Search Ads has expanded its availability to 70 countries and regions, including Brazil, Bolivia, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Panama, and Paraguay. The addition of Brazil to the list is especially significant, considering its position as one of the largest App Store markets […] More
-
155 Views
in NewsUS Senate passes bill to ban TikTok if ByteDance doesn’t sell it
The U.S. Senate has passed legislation with a wide margin that would ban TikTok in the United States if ByteDance fails to divest the popular app within the next nine months to a year. The bill, driven by concerns among U.S. lawmakers about potential data access and surveillance by China through the app, was previously […] More