CPC - Cost per Click
Cost per click, also known as Pay per Click, is a mobile advertising model where mobile advertisers pay each time a mobile app user clicks on the ad. In the CPC model, which is a much less risky payout model than CPM, it doesn’t matter if the user takes another action (install, registration, purchase, etc.) than clicking the ad.
Mobile advertisers can choose to pay either a fixed CPC or a maximum CPC where publishers find the best placements for the maximum bid or a lower cost.
CPC = Advertising Cost/Number of Clicks
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
32k Views
in Best Android Apps Of The Week, Hot AppsThe 12 Best Offline Action Games for Android
Are you tired of being limited by a lack of internet connection when you want to play games on your Android device? Fear not! There are plenty of offline action games available on the Google Play Store that will keep you entertained for hours, whether you’re battling enemies, exploring vast worlds, or honing your skills […] More
38.5k Views
in Best Android Apps Of The Week, Hot AppsThe 15 Best Car Simulator Games for Android
Are you ready to hit the virtual road and experience the thrill of driving like never before? Look no further than your Android device! With a plethora of car simulator games available on the Google Play Store, you can immerse yourself in realistic driving experiences, from racing through city streets to off-road adventures. Whether you’re […] More
196 Views
in News, Trends & ReportsTikTok’s viewership surpasses Instagram Reels and YouTube Shorts
According to eMarketer’s Industry KPI data from Dash Hudson, TikTok continues to dominate over its competitors Instagram Reels and YouTube Shorts in terms of average video views across various topics. In the fourth quarter of 2023, TikTok boasted an overall average view count of 143,912, compared to 120,917 for Instagram Reels and a distant 54,428 […] More