Attribution modeling is the structure advertisers use to measure the value of different marketing channels. It helps advertisers find out which marketing campaigns perform best (according to the campaigns’ goals) by assigning value for a predetermined advertising action within a given period.
Types of Attribution Modeling
- First Touch Attribution: The model credits an advertising interaction to the first touchpoint of a user’s journey with a campaign.
- Last Touch Attribution: The model credits an advertising interaction (install etc.) to the last touchpoint of a user’s journey with a campaign.
- Multi-Touch Attribution: The model takes all touchpoints into consideration in a user’s journey to determine which touchpoint delivers the most ROI in the marketing campaigns.
- View-Through Attribution: The model attributes specific impressions from mobile advertising campaigns to installs or actions.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Mobile games have started to form a large part of the gaming industry in terms of revenue in recent years. Games such as Call of Duty and Rainbow mobile that have recently been announced on consoles and computers will become playable on mobile devices. In this list, we have brought together the best free mobile […] More
New York-based cultural AI platform Qloo announced that it has raised $25 million in a Series C funding round led by AI Ventures, with participation from AXA Venture Partners, Eldridge, and Moderne Ventures. Founded in 2012, Qloo has amassed a total funding of over $56 million through this latest round, emphasizing its sustained commitment to […] More
Instagram, having initiated tests for its creator marketplace in the US in 2022, is now expanding this collaborative tool to encompass eight additional markets. Over the next few weeks, Instagram plans to extend invitations to creators and brands in Canada, Australia, New Zealand, the United Kingdom, Japan, India, Brazil, and Chinese export brands outside of […] More