AD WHALES
Ad whales are a small group of users generating a great amount of mobile app revenue, simply by watching and engaging with ads.
In mobile games, whales are defined as the small group of players who spend large amounts of money in free game apps.
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LATEST MOBILE MARKETING NEWS
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Meta targets full AI-driven ad automation by 2026 :report
Meta Platforms is reportedly charting a course toward fully automating its advertising system by late 2026, aiming to allow businesses to launch entire campaigns with minimal human input. The company’s evolving suite of artificial intelligence tools is designed to handle everything from ad generation to real-time targeting and budget optimization—based only on a business’s website […] More
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in Deals and IPOs, NewsSnowflake acquires Crunchy Data to boost PostgreSQL capabilities for AI-powered enterprise applications
Snowflake has announced its intent to acquire Crunchy Data, a specialized provider of enterprise-grade PostgreSQL solutions, as it sharpens its focus on equipping its AI Data Cloud with more robust database capabilities. Crunchy Data, founded in 2012 and based in Charleston, South Carolina, is known for its enterprise-ready PostgreSQL deployments with enhanced security, scalability, and […] More
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in NewsWPP rebrands GroupM as WPP Media in strategic shift toward AI-integrated marketing
WPP has officially rebranded GroupM as WPP Media, a move signaling a broader transformation within the global advertising and marketing giant as it aligns itself with the demands of an increasingly AI-driven media environment. The rebranding consolidates the company’s media services under a unified identity and represents a deeper integration of data, technology, and talent […] More